{"id":1019,"date":"2016-01-19T15:29:02","date_gmt":"2016-01-19T15:29:02","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=1019"},"modified":"2018-04-26T13:11:26","modified_gmt":"2018-04-26T18:11:26","slug":"la-regla-de-oro","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/la-regla-de-oro\/","title":{"rendered":"LA REGLA DE ORO"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/02\/LA-REGLA-DE-ORO.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1020\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/02\/LA-REGLA-DE-ORO.png\" alt=\"LA-REGLA-DE-ORO\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>La \u00fanica verdadera regla de la publicidad es que en publicidad no existen reglas.<\/p>\n<p>Estamos en una profesi\u00f3n que lo permite pr\u00e1cticamente todo y donde el l\u00edmite es el de la imaginaci\u00f3n.<!--more--><\/p>\n<p>Ser cada vez m\u00e1s audaces es de lo que se trata; audaces y efectivos. No se trata de serlo solamente por serlo, sino de enfocar bien el objetivo y dirigirse derecho hacia \u00e9l. C\u00f3mo lo hagamos depender\u00e1 de nosotros y tendremos los par\u00e1metros y limitaciones que nosotros mismos pongamos.<\/p>\n<p>Esto que debes haber o\u00eddo muchas veces, es la pura verdad y llegaremos hasta donde queramos. Nadie te dir\u00e1 \u201c\u00a1hasta aqu\u00ed!\u201d para que tu vuelo creativo disminuya, entonces \u00bfpor qu\u00e9 tienes que decirlo t\u00fa?<\/p>\n<p>Muchas veces se cree que la informaci\u00f3n y los datos concretos nos anclan a una realidad chata y facilona, sin pensar que son las alas que nos permitir\u00e1n volar, las ayudas esenciales sobre las que reposa la aventura de crear.<\/p>\n<p>Mi consejo, si es que vale de algo, es que nunca te quedes. El cielo es inmenso y no tienes que volar al ras del duelo. Tu \u00e9xito est\u00e1 en la libertad. En esa libertad que tienes que aprender a manejar, porque es algo inmenso que te permitir\u00e1 llegar siempre un poco m\u00e1s all\u00e1.<\/p>\n<p>Recuerda siempre que el p\u00fablico espera deslumbrarse con tus novedades y no puedes defraudarlo. Ue la regla de oro consiste en que rompas las reglas.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Manolo Echegaray<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00fanica verdadera regla de la publicidad es que en publicidad no existen reglas. Estamos en una profesi\u00f3n que lo permite pr\u00e1cticamente todo y donde el l\u00edmite es el de la imaginaci\u00f3n.<\/p>\n","protected":false},"author":1,"featured_media":1320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA REGLA DE ORO | IPP<\/title>\n<meta name=\"description\" content=\"La \u00fanica verdadera regla de la publicidad es que en publicidad no existen reglas. 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