{"id":1034,"date":"2016-02-02T23:14:58","date_gmt":"2016-02-02T23:14:58","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=1034"},"modified":"2018-04-26T13:04:57","modified_gmt":"2018-04-26T18:04:57","slug":"avisos-destacados","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/avisos-destacados\/","title":{"rendered":"AVISOS DESTACADOS"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/02\/AVISOS-DESTACADOS.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1035\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/02\/AVISOS-DESTACADOS.png\" alt=\"AVISOS-DESTACADOS\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p><strong><em>Se dice de aquellos avisos que suelen tener una ubicaci\u00f3n preferencial dentro de muchos que son de similares caracter\u00edsticas.<\/em><\/strong><\/p>\n<p>Es como deben ser siempre los avisos que uno haga. Deben destacarse de los dem\u00e1s, pero no solo por ubicaci\u00f3n preferente, sino porque est\u00e1n hechos para ser vistos. Para atraer.<\/p>\n<p>No es sencillo hacer un aviso que sea verdaderamente atractivo y adem\u00e1s eficiente. Es decir, que funcione; que cumpla su cometido.<!--more--><\/p>\n<p>Generalmente no podemos elegir el producto y este puede no tener glamour propio; sin embargo \u2013y aqu\u00ed entra en juego la creatividad- debemos conseguir que sea atractivo, que llame la atenci\u00f3n; que invite a probarlo.<\/p>\n<p>No hay nada m\u00e1s corriente que un champ\u00fa, un jab\u00f3n o un dent\u00edfrico y sin embargo se transforman en belleza de cabello, sensaci\u00f3n de caricia o sonrisa magn\u00e9tica.<\/p>\n<p>No se trata de otra cosa que talento puesto al servicio de un producto, ofreciendo no solamente que limpia el pelo, la piel o los dientes, sino que hace \u201cso\u00f1ar\u201d con resultados.<\/p>\n<p>El glamour depende de lo que la publicidad, la buena publicidad, pueda conferir a un producto corriente.<\/p>\n<p>Un aviso destacar\u00e1 siempre porque lo que lleva dentro y como mensaje, es relevante para el consumidor. Nada m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se dice de aquellos avisos que suelen tener una ubicaci\u00f3n preferencial dentro de muchos que son de similares caracter\u00edsticas. Es como deben ser siempre los avisos que uno haga. Deben destacarse de los dem\u00e1s, pero no solo por ubicaci\u00f3n preferente, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AVISOS DESTACADOS | IPP<\/title>\n<meta name=\"description\" content=\"Se dice de aquellos avisos que suelen tener una ubicaci\u00f3n preferencial dentro de muchos que son de similares caracter\u00edsticas. 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