{"id":1056,"date":"2016-02-01T23:34:40","date_gmt":"2016-02-01T23:34:40","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=1056"},"modified":"2018-04-26T13:05:59","modified_gmt":"2018-04-26T18:05:59","slug":"hace-calor-hace-calor","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/hace-calor-hace-calor\/","title":{"rendered":"HACE CALOR, HACE CALOR&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/02\/HACE-CALOR.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1057\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/02\/HACE-CALOR.png\" alt=\"HACE-CALOR\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>Es verano, hace calor y lo que provoca es tomar un refresco bien fr\u00edo, una raspadilla o un helado; en realidad, parece que a nadie se le ocurre hablar de publicidad. Sin embargo, detr\u00e1s de los productos de verano est\u00e1 ella.<!--more--><\/p>\n<p>Desde el anuncio de diversas bebidas, helados y hasta de raspadillas, la publicidad aprovecha del clima y te recuerda que hace calor y que puedes sentir un poco de \u201cfresco interno\u201d. Como dec\u00eda el antiguo aviso de prensa de la bebida \u201cPasteurina\u201d: \u201cEl verano esto es bueno&#8230; (Y se ve\u00eda el dibujo de un hombre duch\u00e1ndose), \u00a1pero esto es mejor! (el mismo hombre tomando Pasteurina \u201ca pico\u201d) y remataba con el tema: \u201cLA DUCHA INTERIOR CON PASTEURINA!\u201d.\u00a0 Aviso ingenuo si se quiere, pero que en el fondo dec\u00eda lo que se quer\u00eda o\u00edr&#8230; y se sent\u00eda.<\/p>\n<p>No ha cambiado excesivamente el asunto de la publicidad veraniega, salvo que se ha sofisticado y hoy grandes y provocativas fotograf\u00edas reemplazan a los dibujos; sin embargo, la promesa sigue siendo que el producto te refresca en verano.<\/p>\n<p>Traigo esto a colaci\u00f3n porque se suelen ver los antiguos avisos como algo \u201cpass\u00e9\u201d y venimos diciendo lo mismo. Es que hay cosas que no cambian. Pueden modernizarse y modificarse un poco, pero el calor del verano sigue siendo calor y para eso, que vengan los consejos&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es verano, hace calor y lo que provoca es tomar un refresco bien fr\u00edo, una raspadilla o un helado; en realidad, parece que a nadie se le ocurre hablar de publicidad. Sin embargo, detr\u00e1s de los productos de verano est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HACE CALOR, HACE CALOR... | IPP<\/title>\n<meta name=\"description\" content=\"Es verano, hace calor y lo que provoca es tomar un refresco bien fr\u00edo, una raspadilla o un helado; en realidad, parece que a nadie se le ocurre hablar de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/hace-calor-hace-calor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HACE CALOR, HACE CALOR... | IPP\" \/>\n<meta property=\"og:description\" content=\"Es verano, hace calor y lo que provoca es tomar un refresco bien fr\u00edo, una raspadilla o un helado; 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