{"id":1085,"date":"2016-03-09T23:30:52","date_gmt":"2016-03-09T23:30:52","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=1085"},"modified":"2018-03-02T09:15:16","modified_gmt":"2018-03-02T14:15:16","slug":"el-publico-objetivo","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/el-publico-objetivo\/","title":{"rendered":"EL P\u00daBLICO OBJETIVO"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/03\/EL-P\u00daBLICO-OBJETIVO.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1086\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2016\/03\/EL-P\u00daBLICO-OBJETIVO.png\" alt=\"EL-P\u00daBLICO-OBJETIVO\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Siempre o\u00edmos hablar de \u00e9l y lo tremendamente importante que es conocerlo para orientar correctamente una campa\u00f1a.<\/p>\n<p style=\"text-align: justify;\">Hay quien cree que se llega solo a trav\u00e9s de estudios y de cuadros que resumen su esencia. Hay otros que tan solo conf\u00edan en grupos de control o \u201cfocus groups\u201d. Y curiosamente pocas veces se hacen colas, se viaja en el transporte p\u00fablico, se va a los mercados y se pregunta a gente de la calle.<!--more--><\/p>\n<p style=\"text-align: justify;\">No digo que hacer esto nos dar\u00e1 un panorama exacto, pero hay que pensar que la fuente directa, encontrada en una situaci\u00f3n usual, va a enriquecer lo que estad\u00edsticas y sesiones de grupo nos provean.<\/p>\n<p style=\"text-align: justify;\">No hay que tener miedo a la calle, a los lugares que nuestro p\u00fablico frecuenta, ni tener temor a preguntar por qu\u00e9 es una cosa y no la otra. No invalida esto los datos que oficialmente\u00a0 nos entregan, sino por el contrario, aumentan su valor. No es que el creativo \u201csepa por referencias\u201d o \u201cde o\u00eddo\u201d, sino que en persona ha recogido datos, ha contrastado hechos y puede tener mucho m\u00e1s claro el panorama.<\/p>\n<p style=\"text-align: justify;\">El acopio que el propio creativo realice, reforzar\u00e1 su modo de encarar la comunicaci\u00f3n publicitaria y va a ayudar a reafirmar conceptos, a cuestionarlos o tal vez a destruirlos.<\/p>\n<p style=\"text-align: justify;\">Es de verdad importante que el conocimiento de grupos objetivos tenga estos componentes de primera mano.<\/p>\n<p style=\"text-align: justify;\">Hay que \u201censuciarse los zapatos\u201d si uno quiere conocer y hay que conocer para poder decir. No est\u00e1 completa la informaci\u00f3n si es que no se investiga de primera mano.<\/p>\n<p style=\"text-align: justify;\"><strong>Manolo echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siempre o\u00edmos hablar de \u00e9l y lo tremendamente importante que es conocerlo para orientar correctamente una campa\u00f1a. Hay quien cree que se llega solo a trav\u00e9s de estudios y de cuadros que resumen su esencia. Hay otros que tan solo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EL P\u00daBLICO OBJETIVO | IPP<\/title>\n<meta name=\"description\" content=\"Siempre o\u00edmos hablar de \u00e9l y lo tremendamente importante que es conocerlo para orientar correctamente una campa\u00f1a. Hay quien cree que se llega solo a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/el-publico-objetivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL P\u00daBLICO OBJETIVO | IPP\" \/>\n<meta property=\"og:description\" content=\"Siempre o\u00edmos hablar de \u00e9l y lo tremendamente importante que es conocerlo para orientar correctamente una campa\u00f1a. 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