{"id":130,"date":"2014-09-18T18:27:05","date_gmt":"2014-09-18T18:27:05","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=130"},"modified":"2014-09-18T18:27:05","modified_gmt":"2014-09-18T18:27:05","slug":"no-lo-vas-a-creer","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/no-lo-vas-a-creer\/","title":{"rendered":"\u00a1NO LO VAS A CREER!"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/09\/\u00a1NO-LO-VAS-A-CREER.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-131\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/09\/\u00a1NO-LO-VAS-A-CREER-300x225.jpg\" alt=\"\u00a1NO LO VAS A CREER\" width=\"300\" height=\"225\" \/><\/a>No. Si t\u00fa que haces publicidad no crees en lo que dices \u00bfc\u00f3mo crees que el p\u00fablico al que te diriges te va a creer?<\/p>\n<p>Cuesti\u00f3n de credibilidad, que debe partir de tu convencimiento. Tu honesto convencimiento.<\/p>\n<p>Es que esto es fundamental en publicidad. Tiene que ver directamente con la verdad, esa que tan devaluada anda.<\/p>\n<p>La publicidad se basa en ella; tanto, que el lema de una de las m\u00e1s antiguas y prestigiosas agencias de publicidad del mundo dice \u201c<em>Truth Well Told<\/em>\u201d: \u201c<strong><em>La Verdad Bien Dicha<\/em><\/strong>\u201d.<!--more--><\/p>\n<p>Porque no importa como lo digas, lo que debes decir es eso, ya que creatividad no significa mentira.<\/p>\n<p>La creatividad publicitaria TIENE que ir de la mano con la credibilidad. Un anuncio mentiroso de pronto enga\u00f1a una vez a alguien, pero no vuelve a hacerlo. Que el p\u00fablico consumidor se vea enga\u00f1ado y no encuentre la satisfacci\u00f3n que el producto ofrec\u00eda, hace que no conf\u00ede m\u00e1s en \u00e9l y que de ninguna manera repita la compra. Lo que es peor a\u00fan: un consumidor enga\u00f1ado servir\u00e1 como amplificador y lo dir\u00e1 a los cuatro vientos.<\/p>\n<p>No podemos exagerar de tal manera que mintamos. A veces, el af\u00e1n de impresionar a otros, puede que lleve a enga\u00f1arse a uno mismo. Disculpa que incida en esto que parece trivial, pero es la base de nuestra profesi\u00f3n: la publicidad funciona porque le creen y lo que dice tiene que ser cierto.<\/p>\n<p>A veces te vas a encontrar en la disyuntiva. Escoge la verdad. No te vas a arrepentir y lo que hagas en publicidad, si a la verdad le sumas tu talento, funcionar\u00e1 siempre.<\/p>\n<p>Recu\u00e9rdalo:<strong> Verdad+Talento= \u00c9XITO.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No. Si t\u00fa que haces publicidad no crees en lo que dices \u00bfc\u00f3mo crees que el p\u00fablico al que te diriges te va a creer? Cuesti\u00f3n de credibilidad, que debe partir de tu convencimiento. Tu honesto convencimiento. Es que esto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[28,44],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1NO LO VAS A CREER! | IPP<\/title>\n<meta name=\"description\" content=\"No. Si t\u00fa que haces publicidad no crees en lo que dices \u00bfc\u00f3mo crees que el p\u00fablico al que te diriges te va a creer? Cuesti\u00f3n de credibilidad, que debe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/no-lo-vas-a-creer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1NO LO VAS A CREER! | IPP\" \/>\n<meta property=\"og:description\" content=\"No. Si t\u00fa que haces publicidad no crees en lo que dices \u00bfc\u00f3mo crees que el p\u00fablico al que te diriges te va a creer? 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