{"id":1446,"date":"2018-07-03T17:48:40","date_gmt":"2018-07-03T22:48:40","guid":{"rendered":"http:\/\/www.ipp.edu.pe\/blog\/?p=1446"},"modified":"2018-08-14T18:14:19","modified_gmt":"2018-08-14T23:14:19","slug":"marcas-que-sin-repechaje-llegaron-al-mundial","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/marcas-que-sin-repechaje-llegaron-al-mundial\/","title":{"rendered":"MARCAS QUE SIN REPECHAJE, LLEGARON AL MUNDIAL"},"content":{"rendered":"<p>El 15 de noviembre del 2017 la selecci\u00f3n peruana de f\u00fatbol se clasific\u00f3 al mundial despu\u00e9s de 36 a\u00f1os, esto ha provocado la denominada <em>FIEBRE DEL MUNDIAL, <\/em>la cual genera una oportunidad importante para las marcas que quieren lograr afinidad con sus consumidores.<\/p>\n<p>La f\u00f3rmula es muy sencilla: <strong>MARCA+F\u00daTBOL=AFINIDAD.<\/strong><\/p>\n<p>Esto se traduce como: \u201cEl consumidor est\u00e1 amando el f\u00fatbol, si le damos f\u00fatbol, nos amar\u00e1 tambi\u00e9n\u201d. Incluso si la marca no tiene nada que ver con el f\u00fatbol.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1448 size-full\" src=\"http:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2018\/07\/485.png\" alt=\"\" width=\"960\" height=\"576\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 15 de noviembre del 2017 la selecci\u00f3n peruana de f\u00fatbol se clasific\u00f3 al mundial despu\u00e9s de 36 a\u00f1os, esto ha provocado la denominada FIEBRE DEL MUNDIAL, la cual genera una oportunidad importante para las marcas que quieren lograr afinidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas que sin repechaje llegaron al Mundial |\u00a0IPP<\/title>\n<meta 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