{"id":1612,"date":"2018-10-25T18:19:19","date_gmt":"2018-10-25T23:19:19","guid":{"rendered":"https:\/\/www.ipp.edu.pe\/blog\/?p=1612"},"modified":"2018-11-13T17:57:50","modified_gmt":"2018-11-13T22:57:50","slug":"yala-idea-calcada","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/yala-idea-calcada\/","title":{"rendered":"\u00a1YALA! S\u00cd TENGO ESA IDEA CALCADA"},"content":{"rendered":"

\u00bfAlguna vez luchaste por obtener los distintos \u201cstickers\u201d de alg\u00fan \u00e1lbum en tu infancia? Seguro lo hac\u00edas con la idea de completarlo y as\u00ed obtener un polo, un bal\u00f3n, un gorro, un reloj o un block para presumirlo ante tus amigos o tal vez solo gustabas de competir con ellos para ver qui\u00e9n lo terminaba primero.<\/p>\n

De igual manera un creativo peruano quiso revivir los a\u00f1os maravillosos, pero no buscando recolectar a sus personajes favoritos, ni a sus jugadores preferidos sino a figuras pol\u00edticas corruptas empapadas de esc\u00e1ndalos financieros.<\/p>\n

El caso Lava Jato<\/strong>\u00a0es la operaci\u00f3n de corrupci\u00f3n m\u00e1s importante en Latinoam\u00e9rica y el Per\u00fa. Provoc\u00f3 que Ollanta vaya a prisi\u00f3n, Toledo se fugue de la justicia y que Keiko Fujimori, Alan Garc\u00eda y PPK est\u00e9n siendo investigados por el financiamiento de la coimera de Odebrecht. El \u00e1lbum ayuda a entender cada uno de los casos en los que\u00a0 est\u00e1n involucrados estos l\u00edderes pol\u00edticos.<\/p>\n

Esta campa\u00f1a contra la corrupci\u00f3n pareciera magn\u00edfica, salvo que ya se hab\u00eda hecho antes en Brasil donde fue premiada con un Le\u00f3n en Cannes<\/strong>. La manera en que se desarrolla esta idea, recreando un \u00e1lbum Panini<\/strong> con los diferentes rostros de pol\u00edticos involucrados en problemas de corrupci\u00f3n y mostrando una lista de como juegan todos lo fichados, no es original pero s\u00ed espl\u00e9ndida. Tanto as\u00ed que el calco fue merecedor de un Le\u00f3n de Plata en Cannes<\/strong> este a\u00f1o.<\/p>\n

Un gran reconocimiento para una idea reciclada, \u00bfno te parece?<\/p>\n

\u00c1lbum da Corrup\u00e7\u00e3o – 2014\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00c1lbum Lava Jato -2018<\/p>\n

Creado por: Mauricio Meirelles (Brasil)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agencia: Circus Grey (Per\u00fa)<\/p>\n

\"\"<\/p>\n

por – Luis Enrique Tovar Acu\u00f1a –<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfAlguna vez luchaste por obtener los distintos \u201cstickers\u201d de alg\u00fan \u00e1lbum en tu infancia? Seguro lo hac\u00edas con la idea de completarlo y as\u00ed obtener un polo, un bal\u00f3n, un gorro, un reloj o un block para presumirlo ante tus […]<\/p>\n","protected":false},"author":1,"featured_media":1674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[108],"yoast_head":"\n\u00a1YALA! 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