{"id":189,"date":"2014-10-06T18:00:01","date_gmt":"2014-10-06T18:00:01","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=189"},"modified":"2014-10-06T18:00:01","modified_gmt":"2014-10-06T18:00:01","slug":"ajustense-los-cinturones","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/ajustense-los-cinturones\/","title":{"rendered":"\u00a1AJ\u00daSTENSE LOS CINTURONES!"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/10\/CINTUR\u00d3N.gif\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-190\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/10\/CINTUR\u00d3N-300x300.gif\" alt=\"CINTUR\u00d3N\" width=\"300\" height=\"300\" \/><\/a>El viaje que se emprende al crear una campa\u00f1a publicitaria, un spot o un aviso simple, requiere que nos \u201c<em>ajustemos el cintur\u00f3n<\/em>\u201d, porque como en un vuelo, vamos a despegar.<\/p>\n<p>Nuestra creatividad debe volar y llevarnos a ver sitios desconocidos, a descubrir novedades que luego podamos transmitir. El viaje es personal, pero lo que veamos ha de ser transferible. Ya sabemos que tenemos que aprender a contar historias, que se nutren de todo lo que vimos.<!--more--> Sin embargo, tiene que haber algo siempre que nos ate a la realidad, porque si bien construimos con sue\u00f1os, estos deben tener algo de verdadero. Algo as\u00ed como nuestro cintur\u00f3n de seguridad, que impedir\u00e1 que flotemos sin rumbo. Es muy importante porque de otra manera podemos perdernos en fantas\u00edas que no tienen sentido:<\/p>\n<p>Fantasear s\u00ed, pero con direcci\u00f3n.<\/p>\n<p>Recordemos siempre que nuestra misi\u00f3n es comunicar y debemos estar seguros de hacerlo correctamente. Para ello nuestro vuelo creativo debe tener un norte y el cintur\u00f3n de seguridad evitar\u00e1 que nos perdamos. Nunca esperemos que el p\u00fablico interprete: que lea claramente lo que estamos diciendo. Nuestro cintur\u00f3n de seguridad ser\u00e1n los datos y cifras con que contemos: la realidad, que har\u00e1 cre\u00edble lo que digamos. \u00a1Volemos creativamente, pero no olvidemos de ajustarnos bien el cintur\u00f3n! Es de seguridad, recuerden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El viaje que se emprende al crear una campa\u00f1a publicitaria, un spot o un aviso simple, requiere que nos \u201cajustemos el cintur\u00f3n\u201d, porque como en un vuelo, vamos a despegar. Nuestra creatividad debe volar y llevarnos a ver sitios desconocidos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[9],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1AJ\u00daSTENSE LOS CINTURONES! | IPP<\/title>\n<meta name=\"description\" content=\"El viaje que se emprende al crear una campa\u00f1a publicitaria, un spot o un aviso simple, requiere que nos \u201cajustemos el cintur\u00f3n\u201d, porque como en un vuelo,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/ajustense-los-cinturones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1AJ\u00daSTENSE LOS CINTURONES! 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