{"id":263,"date":"2014-11-20T16:36:34","date_gmt":"2014-11-20T16:36:34","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=263"},"modified":"2014-11-20T16:36:34","modified_gmt":"2014-11-20T16:36:34","slug":"amarcord","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/amarcord\/","title":{"rendered":"AMARCORD"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/11\/CON-MG-EN-LOS-70s.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-264\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/11\/CON-MG-EN-LOS-70s-300x205.jpg\" alt=\"CON MG EN LOS 70s\" width=\"300\" height=\"205\" \/><\/a>Es el t\u00edtulo de una pel\u00edcula del gran Fellini, que en dialecto roma\u00f1olo significa \u201c<em>ME ACUERDO<\/em>\u201d.<\/p>\n<p>Bueno, pues yo tambi\u00e9n me acuerdo que en menos de quince d\u00edas se cumplir\u00e1 la fecha de cuando empec\u00e9 a trabajar en publicidad, all\u00e1 por 1969.<\/p>\n<p>S\u00ed pues, fue en diciembre de ese a\u00f1o en que comenc\u00e9 como redactor junior (yo dir\u00eda que s\u00faper junior) en esta gran aventura que es la vida publicitaria.<!--more--><\/p>\n<p>Todo era distinto entonces: no exist\u00edan el fax, Internet, los correos electr\u00f3nicos, los tel\u00e9fonos celulares y las computadoras eran grandes aparatos ignotos que se usaban poqu\u00edsimo (no por nosotros, l\u00f3gicamente) y ve\u00edamos en las revistas. Comparado con hoy, todo parec\u00eda (o era) m\u00e1s peque\u00f1o. Uno escrib\u00eda en m\u00e1quina de escribir, pintaba con pinceles, t\u00e9mpera, acuarela o plumones. Era una \u00e9poca de empezar a aprender, de descubrimientos. La TV era en blanco y negro y no hab\u00eda \u201c<em>esto es Guerra<\/em>\u201d ni \u201c<em>Magaly<\/em>\u201d; las series eran distintas y no exist\u00edan las telenovelas.<\/p>\n<p>La publicidad me parec\u00eda entonces (y a\u00fan m\u00e1s ahora) magia pura y me sent\u00eda un verdadero alquimista, que pod\u00eda convertir las palabras en avisos que encandilaban a la gente y la impulsaban a escoger entre un producto u otro.<\/p>\n<p>Ahora, tantos a\u00f1os despu\u00e9s, la magia se acrecienta y estoy viendo cosas que nunca so\u00f1\u00e9 ver, pero, secretamente, supe que llegar\u00edan, porque nunca dud\u00e9 que lo que yo aprend\u00eda era inmenso. Me acuerdo del comienzo de esta aventura y de cada momento que viv\u00ed. Me gusta recordar y s\u00e9 que hay mucho por delante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es el t\u00edtulo de una pel\u00edcula del gran Fellini, que en dialecto roma\u00f1olo significa \u201cME ACUERDO\u201d. Bueno, pues yo tambi\u00e9n me acuerdo que en menos de quince d\u00edas se cumplir\u00e1 la fecha de cuando empec\u00e9 a trabajar en publicidad, all\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMARCORD | IPP<\/title>\n<meta name=\"description\" content=\"Es el t\u00edtulo de una pel\u00edcula del gran Fellini, que en dialecto roma\u00f1olo significa \u201cME ACUERDO\u201d. 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