{"id":271,"date":"2014-11-26T11:54:26","date_gmt":"2014-11-26T11:54:26","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=271"},"modified":"2014-11-26T11:54:26","modified_gmt":"2014-11-26T11:54:26","slug":"a-dieta","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/a-dieta\/","title":{"rendered":"A DIETA"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/11\/BALANZA.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-272\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/11\/BALANZA-300x300.jpg\" alt=\"BALANZA\" width=\"300\" height=\"300\" \/><\/a>Para escribir publicidad tienes que ponerte a dieta.<\/p>\n<p>A dieta de palabras, porque cuanto menos uses, mejor se ver\u00e1 y se entender\u00e1 mejor. Lo malo es que a veces tenemos sobreabundancia de palabras y no sabemos c\u00f3mo terminar.<!--more--><\/p>\n<p>Cada palabra TIENE que ser efectiva y cuando hay una catarata de estas lo que sucede es que hay tantas que el espectador se marea. Tu p\u00fablico objetivo no entiende y no es que vea avisos publicitarios para hurgar entre la hojarasca y rescatar ideas. Aprende desde el principio a ser ahorrativo, a usar justo lo necesario. Nuestro idioma es muy rico, pero suele sobrar por todas partes. Escoge. Acost\u00fambrate a ello y siempre piensa en los viejos telegramas, en los que cada palabra te costaba o mucho m\u00e1s modernamente: piensa como si tuvieras que escribir en <em>Twitter<\/em> y reducir al m\u00ednimo la comunicaci\u00f3n, sin perder la potencia. Elimina los sobrantes, los \u201c<em>qu\u00e9<\/em>\u201d, \u201c<em>cu\u00e1ndo<\/em>\u201d, \u201cc\u00f3mo\u201d y \u201c<em>por qu\u00e9<\/em>\u201d que sean innecesarios. Trata de ir directamente al asunto. Evita circunloquios, evita irte por las ramas. S\u00e9 conciso, breve. Quien te lee o escucha te est\u00e1 haciendo un favor y a cambio t\u00fa debes ser sencillo, nada enredado. Mientras menos palabras uses, si estas son acertadas, mejor ser\u00e1 tu comunicaci\u00f3n publicitaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para escribir publicidad tienes que ponerte a dieta. A dieta de palabras, porque cuanto menos uses, mejor se ver\u00e1 y se entender\u00e1 mejor. Lo malo es que a veces tenemos sobreabundancia de palabras y no sabemos c\u00f3mo terminar.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A DIETA | IPP<\/title>\n<meta name=\"description\" content=\"Para escribir publicidad tienes que ponerte a dieta. A dieta de palabras, porque cuanto menos uses, mejor se ver\u00e1 y se entender\u00e1 mejor. Lo malo es que a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/a-dieta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A DIETA | IPP\" \/>\n<meta property=\"og:description\" content=\"Para escribir publicidad tienes que ponerte a dieta. A dieta de palabras, porque cuanto menos uses, mejor se ver\u00e1 y se entender\u00e1 mejor. 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