{"id":2964,"date":"2020-04-10T18:52:15","date_gmt":"2020-04-10T23:52:15","guid":{"rendered":"https:\/\/www.ipp.edu.pe\/blog\/?p=2964"},"modified":"2021-08-06T16:05:17","modified_gmt":"2021-08-06T21:05:17","slug":"las-5-figuras-retoricas-mas-utilizadas-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/las-5-figuras-retoricas-mas-utilizadas-en-la-publicidad\/","title":{"rendered":"Las 5 figuras ret\u00f3ricas m\u00e1s utilizadas en la publicidad"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1000\" height=\"672\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/shutterstock_1013001439-1.jpg\" alt=\"\" class=\"wp-image-2969\"\/><\/figure>\n\n\n\n<p>Todo publicista busca deleitar, conmover o persuadir a la hora de crear un copy o una pieza publicitaria nueva. Para lograrlo, los creativos utilizamos una herramienta muy poderosa: La ret\u00f3rica. <\/p>\n\n\n\n<p>\u00bfQu\u00e9 es la ret\u00f3rica? Es aquella disciplina que mediante procedimientos y t\u00e9cnicas se vale de la comunicaci\u00f3n visual para persuadir a su p\u00fablico objetivo. A continuaci\u00f3n, te damos las 5 figuras ret\u00f3ricas m\u00e1s utilizadas en la publicidad: <\/p>\n\n\n\n<h2>Metonimia<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"570\" height=\"402\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/9d51262c122f74f4006ea906a45289fc.jpg\" alt=\"\" class=\"wp-image-2970\"\/><\/figure>\n\n\n\n<p>Es la figura ret\u00f3rica que se caracteriza por sustituir una imagen, o parte de ella por otra. Se basa en la relaci\u00f3n causa-efecto o dependencia. Es designar un objeto o idea con el nombre de otro con el cual existe una relaci\u00f3n de dependencia o casualidad. <\/p>\n\n\n\n<h2>Hip\u00e9rbole<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/hiperbole4.jpg\" alt=\"\" class=\"wp-image-2971\" width=\"591\" height=\"324\"\/><\/figure>\n\n\n\n<p>La hip\u00e9rbole es la figura ret\u00f3rica de la exageraci\u00f3n intencionada de la realidad. Su objetivo es atraer la mirada del expectador para que se centre en el objeto deseado. \u00abHip\u00e9rbole\u00bb representa una exageraci\u00f3n para llamar la atenci\u00f3n. <\/p>\n\n\n\n<h2>Elipsis<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/01027a1f14b55f293e0078fb8b1eb3a1.jpg\" alt=\"\" class=\"wp-image-2972\" width=\"581\" height=\"411\"\/><\/figure>\n\n\n\n<p>Esta figura ret\u00f3rica omite ciertos elementos necesarios para crear \u00e9nfasis. A pesar de su ausencia, el contenido se construye en la mente del p\u00fablico gracias al contexto. Elipsis es omitir uno de los elementos dentro de la composici\u00f3n, el significado se llega a sobreentender. <\/p>\n\n\n\n<h2>Eufemismo<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"776\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/373969244_7383dbb0e1_o-1024x776.jpg\" alt=\"\" class=\"wp-image-2973\"\/><\/figure>\n\n\n\n<p>El Eufemismo es cada vez m\u00e1s utilizado en el mundo de la publicidad, sobre todo en la actualidad. Es la expresi\u00f3n sutil que disimula un tema o idea tab\u00fa y su crudeza. Se utiliza por ejemplo, en casos en los que no puedes utilizar ciertas im\u00e1genes por las restricciones medi\u00e1ticas.<\/p>\n\n\n\n<h2>Erotema<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/04\/metonimia-sustitucion.jpg\" alt=\"\" class=\"wp-image-2974\" width=\"242\" height=\"358\"\/><\/figure><\/div>\n\n\n\n<p>Es una pregunta que se le realiza al espectador para dejar en claro y darle m\u00e1s fuerza a una idea o campa\u00f1a. Generalmente, la dejan como pregunta sin una respuesta para que eso ya quede en la mente del espectador y se vuelva intriga. Por ejemplo, en el caso de los cigarrillos se utiliza mucho la erotema con preguntas como \u00bfCu\u00e1nto tiempo m\u00e1s te gustar\u00eda estar aqu\u00ed? \u00bfSab\u00edas que el cigarro causa cancer? <\/p>\n\n\n\n<p>\u00bfQu\u00e9 te parecieron las figuras ret\u00f3ricas en la publicidad? Te recordamos que, s\u00f3lo te hemos mencionado 5 de muchas que existen a tu disposici\u00f3n. Divi\u00e9rtete y atr\u00e9vete a probarlas en tus siguientes proyectos publicitarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo publicista busca deleitar, conmover o persuadir a la hora de crear un copy o una pieza publicitaria nueva. Para lograrlo, los creativos utilizamos una herramienta muy poderosa: La ret\u00f3rica. \u00bfQu\u00e9 es la ret\u00f3rica? Es aquella disciplina que mediante procedimientos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las 5 figuras ret\u00f3ricas m\u00e1s utilizadas en la publicidad | IPP<\/title>\n<meta name=\"description\" content=\"Todo publicista busca deleitar, conmover o persuadir a la hora de crear un copy o una pieza publicitaria nueva. 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