{"id":309,"date":"2014-12-18T20:37:26","date_gmt":"2014-12-18T20:37:26","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=309"},"modified":"2014-12-18T20:37:26","modified_gmt":"2014-12-18T20:37:26","slug":"decir-las-cosas","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/","title":{"rendered":"DECIR LAS COSAS"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\">https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w<\/a>\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y creen que mostrando descarnadamente los asuntos son efectivos.<\/p>\n<p>Creo que tocar temas que son sensibles requiere de eso que todos los redactores publicitarios deben tener: creatividad.<!--more--><\/p>\n<p>Y en general, salvo en contadas oportunidades que son notorias por el \u00e9xito comunicacional que tienen, los comerciales son o bastante chatos y en otros casos tan dram\u00e1ticos, que no surten efecto.<\/p>\n<p>Me parece que debemos ver y aprender. Hacerlo no significa que copiemos, porque esto es una estupidez, sino que nos sirvan de inspiraci\u00f3n para lograr aquello que perseguimos. Hay mucho por hacer en un campo donde no hay mucho bueno hecho. Este comercial que es motivo del texto, es un ejemplo. Mir\u00e9moslo un par de veces y pensemos. \u00bfPodemos hacer algo as\u00ed? Talento creativo no falta&#8230; \u00bfEntonces?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y creen que mostrando descarnadamente los asuntos son efectivos. Creo que tocar temas que son sensibles requiere de eso que todos los redactores publicitarios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DECIR LAS COSAS | IPP<\/title>\n<meta name=\"description\" content=\"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DECIR LAS COSAS | IPP\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/\" \/>\n<meta property=\"og:site_name\" content=\"IPP\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-18T20:37:26+00:00\" \/>\n<meta name=\"author\" content=\"ipp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/\",\"url\":\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/\",\"name\":\"DECIR LAS COSAS | IPP\",\"isPartOf\":{\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#website\"},\"datePublished\":\"2014-12-18T20:37:26+00:00\",\"dateModified\":\"2014-12-18T20:37:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9\"},\"description\":\"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.ipp.edu.pe\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DECIR LAS COSAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#website\",\"url\":\"https:\/\/www.ipp.edu.pe\/blog\/\",\"name\":\"IPP\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ipp.edu.pe\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9\",\"name\":\"ipp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g\",\"caption\":\"ipp\"},\"url\":\"https:\/\/www.ipp.edu.pe\/blog\/author\/ipp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DECIR LAS COSAS | IPP","description":"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/","og_locale":"es_ES","og_type":"article","og_title":"DECIR LAS COSAS | IPP","og_description":"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y","og_url":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/","og_site_name":"IPP","article_published_time":"2014-12-18T20:37:26+00:00","author":"ipp","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipp","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/","url":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/","name":"DECIR LAS COSAS | IPP","isPartOf":{"@id":"https:\/\/www.ipp.edu.pe\/blog\/#website"},"datePublished":"2014-12-18T20:37:26+00:00","dateModified":"2014-12-18T20:37:26+00:00","author":{"@id":"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9"},"description":"https:\/\/www.youtube.com\/watch?v=A9usy-UwF-w\u00a0Muchas veces los comerciales dan vueltas y no abordan los temas correctamente. Otras, pecan de directos y","breadcrumb":{"@id":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ipp.edu.pe\/blog\/decir-las-cosas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ipp.edu.pe\/blog\/"},{"@type":"ListItem","position":2,"name":"DECIR LAS COSAS"}]},{"@type":"WebSite","@id":"https:\/\/www.ipp.edu.pe\/blog\/#website","url":"https:\/\/www.ipp.edu.pe\/blog\/","name":"IPP","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ipp.edu.pe\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9","name":"ipp","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g","caption":"ipp"},"url":"https:\/\/www.ipp.edu.pe\/blog\/author\/ipp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/posts\/309"}],"collection":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}