{"id":3935,"date":"2020-07-16T17:02:39","date_gmt":"2020-07-16T22:02:39","guid":{"rendered":"https:\/\/www.ipp.edu.pe\/blog\/?p=3935"},"modified":"2020-09-04T00:40:21","modified_gmt":"2020-09-04T05:40:21","slug":"gestion-estrategica-de-medios-publicitarios-un-diplomado-para-ti","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/gestion-estrategica-de-medios-publicitarios-un-diplomado-para-ti\/","title":{"rendered":"Gesti\u00f3n estrat\u00e9gica de medios publicitarios: Un diplomado para ti"},"content":{"rendered":"\n<p> <\/p>\n\n\n\n<ul class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1000\" height=\"475\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/09\/dplomado-ipp.jpg\" alt=\"\" data-id=\"3937\" data-link=\"https:\/\/www.ipp.edu.pe\/blog\/?attachment_id=3937\" class=\"wp-image-3937\"\/><\/figure><\/li><\/ul>\n\n\n\n<p> <\/p>\n\n\n\n<p>\u00a1Vive la experiencia de diplomados en el IPP! <\/p>\n\n\n\n<p>El diplomado de Gesti\u00f3n estrat\u00e9gica de medios publicitarios est\u00e1 enfocado en los responsables de marketing de las marcas anunciantes, que ofrece las herramientas y estrategias necesarias para una mejor gesti\u00f3n en la compra y negociaci\u00f3n de medios publicitarios. <\/p>\n\n\n\n<p>Nuestro objetivo es brindarle a nuestros participantes los conocimientos del correcto proceso de dise\u00f1o de estrategia, planeamiento y compra de medios integrales que las agencias de medios desarrollan, y c\u00f3mo potencializar desde el lado de la marca que ese proceso se optimice y genere mayor entorno en t\u00e9rminos de valor y rentabilidad. <\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h2>Dirigido a: <\/h2>\n\n\n\n<ul><li>Directores de Comunicaci\u00f3n<\/li><li>Gerentes de Mercadeo<\/li><li>Gerentes Comerciales <\/li><li>Jefes de Categoria<\/li><li>Jefe de Producto<\/li><li>Directores de Investigaci\u00f3n<\/li><\/ul>\n\n\n\n<p> <\/p>\n\n\n\n<h2>Duraci\u00f3n:<\/h2>\n\n\n\n<p>Modalidad: Online (en vivo)<\/p>\n\n\n\n<p>10 semanas <\/p>\n\n\n\n<p>Inicio de clases: 22 de Septiembre del 2020<\/p>\n\n\n\n<p>Horario: Martes y Jueves de 7:00 pm a 10:00 pm <\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h2>Nuestros docentes<\/h2>\n\n\n\n<ul><li><strong>Johann Sprinckmoller<\/strong><br>CEO de Wavemaker \u2013 Group M<\/li><li><strong>H\u00e9ctor&nbsp;<\/strong><strong>Rodr\u00edguez<\/strong><br>Director de Planeamiento y compra \u2013 Group M<\/li><li><strong>Fabiola Cordova<\/strong><br>Directora de Business \u2013 Havas Media<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Vive la experiencia de diplomados en el IPP! El diplomado de Gesti\u00f3n estrat\u00e9gica de medios publicitarios est\u00e1 enfocado en los responsables de marketing de las marcas anunciantes, que ofrece las herramientas y estrategias necesarias para una mejor gesti\u00f3n en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[147],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gesti\u00f3n estrat\u00e9gica de medios publicitarios: Un diplomado para ti | IPP<\/title>\n<meta name=\"description\" content=\"\u00a1Vive la experiencia de diplomados en el IPP! 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