{"id":400,"date":"2015-01-21T20:56:40","date_gmt":"2015-01-21T20:56:40","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=400"},"modified":"2019-03-25T14:57:57","modified_gmt":"2019-03-25T19:57:57","slug":"los-epic-fails-de-los-community-manager","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/los-epic-fails-de-los-community-manager\/","title":{"rendered":"LOS EPIC FAILS DE LOS COMMUNITY MANAGER"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/epic-fail.png\"><img loading=\"lazy\" class=\"wp-image-401 size-full aligncenter\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/epic-fail.png\" alt=\"epic-fail\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>Los <a href=\"https:\/\/www.ipp.edu.pe\/cursos-de-extension\/community-mananger\/\">Community Manager<\/a> de hoy cargan much\u00edsima responsabilidad sobre sus hombros. A menudo son incomprendidos y su reputaci\u00f3n depende siempre de un hilo ya que al primer error la comunidad virtual los pone en la picota p\u00fablica y con \u00e9l, a la marca que representan.<\/p>\n<p><!--more--><\/p>\n<p>Los Community Manager de hoy cargan much\u00edsima responsabilidad sobre sus hombros. A menudo son incomprendidos y su reputaci\u00f3n depende siempre de un hilo ya que al primer error las <a href=\"https:\/\/www.ipp.edu.pe\/diplomados\/marketing-digital-social-media\/\">comunidades virtuales<\/a> los ponen en la picota p\u00fablica y con \u00e9l, a la marca que representan.<\/p>\n<p>&nbsp;<\/p>\n<p>El CM no es solo un simple empleado que se encarga de responder de manera correcta las inquietudes del p\u00fablico, o solo el que publica post, twits o muros divertidos para llenarlos de \u201clikes\u201d. No. El CM de hoy es el que forja la imagen de la empresa en el ciberespacio y para ello debe enfrentar varios obst\u00e1culos si desea mantener en alto la identidad de la empresa. Los peligros son claros: un comentario equivocado o una respuesta mal manejada pueden llevar a que se desarrolle una mala impresi\u00f3n de la marca, producto o servicio. Y eso, lo sabe el internauta, nadie se olvida en mucho tiempo, especialmente si se hace viral.<\/p>\n<p>&nbsp;<\/p>\n<p>Casos hay much\u00edsimos. Un gran problema tuvo la conocida empresa fabricante de \u00fatiles escolares y de oficina, Artesco; cuando en su direcci\u00f3n de Twitter oficial public\u00f3, sin saberse exactamente la raz\u00f3n \u00a1Escolares brutos c\u2026!, comentario desafortunado que r\u00e1pidamente se transform\u00f3 en viral y que paso a engrosar las p\u00e1ginas de fails. A continuaci\u00f3n te dejamos los epic fails m\u00e1s conocidos de marcas muy importantes.<\/p>\n<p>&nbsp;<\/p>\n<p>Artesco:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00a1\u00a1\u00a1Escolares brutos carajo!!!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Reebook:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00bfTodo bien chicos? \u00a1Estan haciendo que le tierra tiembre de tantos tweets! \u00a1Vamos por el 30% de descuento en toda la tienda Reebook! Postea con #quieromisreebok en Twitter @reebookperu<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Canal N:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>@ClaroPeru trabajo y no puedo pararme todo el dia en una cola para que me atiendan\u2026 Soluciones?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>@ClaroPeru estimados, mi contrato acabo en abril. No uso el tel\u00e9fono y me siguen cobrando, que hago?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Cinemark Per\u00fa:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Hoy me ba\u00f1o si o si!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Municipalidad de Lima:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>#temblor del mal, acabaste con mi sue\u00f1o.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Community Manager de hoy cargan much\u00edsima responsabilidad sobre sus hombros. A menudo son incomprendidos y su reputaci\u00f3n depende siempre de un hilo ya que al primer error la comunidad virtual los pone en la picota p\u00fablica y con \u00e9l, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los epics fails de los CM (redes sociales)<\/title>\n<meta name=\"description\" content=\"Los Community Manager de hoy cargan much\u00edsima responsabilidad sobre sus hombros. 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