{"id":407,"date":"2015-01-26T17:41:30","date_gmt":"2015-01-26T17:41:30","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=407"},"modified":"2015-01-26T17:41:30","modified_gmt":"2015-01-26T17:41:30","slug":"viralizar","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/viralizar\/","title":{"rendered":"VIRALIZAR"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/viral1.png\"><img loading=\"lazy\" class=\"wp-image-408 size-full aligncenter\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/viral1.png\" alt=\"viral\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>En Internet es hacer s\u00faper popular y \u201c<em>contagioso<\/em>\u201d algo.<\/p>\n<p>Contagioso porque se transmite r\u00e1pidamente\u00a0 a una gran cantidad de personas, que a su vez \u201c<em>contagian<\/em>\u201d a otras y estas a otras y estas a otras&#8230; y as\u00ed podemos llegar casi hasta el infinito.<\/p>\n<p><!--more--><\/p>\n<p>La viralizaci\u00f3n es un fen\u00f3meno, que bien aprovechado significa para una pieza publicitaria una audiencia enorme y creciente, la que a veces no se logra con medios habituales.<\/p>\n<p>Es necesario para la viralizaci\u00f3n, en primer lugar algo que definitivamente salga de lo com\u00fan. Hallado, habr\u00e1 que darle la forma adecuada para que a los internautas les provoque y no resistan compartirlo. Esto que parece sencillo, no lo es, porque el mensaje debe ser muy claro y potente. Se dispone de poco espacio y hay que saber manejar bien las redes para tener \u00e9xito.<\/p>\n<p>Hay que pensar si lo que tenemos es TAN bueno que NOSOTROS lo compartir\u00edamos, porque estamos SEGUROS que nos lo agradecer\u00e1n. Una analog\u00eda ser\u00eda un chiste magn\u00edfico, de esos que ruedan, rebotan y los volvemos a o\u00edr contados por distintas personas.<\/p>\n<p>Me parece que es m\u00e1s sencillo hacer un buen spot o una pieza publicitaria preciada, que un viral.<\/p>\n<p>Miren la diferencia entre lo que hay de publicidad \u201c<em>convencional<\/em>\u201d y los virales.<\/p>\n<p>S\u00ed, es cuesti\u00f3n de animarse a contagiar.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Manolo Echegaray<\/strong><\/p>\n<p>22.1.2005<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Internet es hacer s\u00faper popular y \u201ccontagioso\u201d algo. Contagioso porque se transmite r\u00e1pidamente\u00a0 a una gran cantidad de personas, que a su vez \u201ccontagian\u201d a otras y estas a otras y estas a otras&#8230; y as\u00ed podemos llegar casi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIRALIZAR | IPP<\/title>\n<meta name=\"description\" content=\"En Internet es hacer s\u00faper popular y \u201ccontagioso\u201d algo. 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