{"id":410,"date":"2015-01-26T17:43:32","date_gmt":"2015-01-26T17:43:32","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=410"},"modified":"2015-01-26T17:43:32","modified_gmt":"2015-01-26T17:43:32","slug":"sobre-gustos-y-colores","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/sobre-gustos-y-colores\/","title":{"rendered":"SOBRE GUSTOS Y COLORES&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/gustos-y-colores.png\"><img loading=\"lazy\" class=\"wp-image-411 size-full aligncenter\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/gustos-y-colores.png\" alt=\"gustos-y-colores\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>La frase dice que sobre gustos y colores no han escrito los autores y mi padre completaba: <em>\u201c\u00a1pero hay gustos que merecen palos!<\/em>\u201d. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A veces le doy toda la raz\u00f3n y creo que no tenemos que soportar ni crear campa\u00f1as publicitarias que atenten contra un normal buen gusto; no digo ya exquisiteces de \u201c<em>connossieur<\/em>\u201d.<\/p>\n<p><!--more--><\/p>\n<p>A veces nos encontramos con campa\u00f1as que ofenden por lo burdas o extremadamente simples. Como si dijeran que los consumidores somos idiotas y no pensamos nada. Es cierto que la publicidad alambicada no tiene \u00e9xito porque resulta ininteligible y si no lo tiene, no funciona, pero no podemos permitir que se nos vea como si estuvi\u00e9ramos al nivel de la pista, o m\u00e1s abajo, en alguna alcantarilla: ni tanto ni tan poco.<\/p>\n<p>Digo esto porque veo en televisi\u00f3n, comerciales que suponen que somos subnormales; que no tienen medianamente claro para nada que la audiencia, su grupo objetivo espec\u00edficamente, cae en la cuenta de que es sub informado, sub tratado y sub considerado.<\/p>\n<p>Hay que ponerle un poco de pensamiento a las campa\u00f1as y est\u00e1 bien que no sean complicadas, pero tampoco creadas como si para bobos fueran.<\/p>\n<p>Lo que me indigna m\u00e1s es que haya alg\u00fan cliente que apruebe, aunque por lo general este conf\u00eda en sus publicistas. Pero ojo, eso pasa una vez, porque a la siguiente lo pensar\u00e1 ya que lo que se pierde es su dinero y su prestigio y esto es lo \u00fanico que verdaderamente tiene.<\/p>\n<p><strong>\u00a0<\/strong><strong>Manolo Echegaray.<\/strong><\/p>\n<p>13.1.2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; La frase dice que sobre gustos y colores no han escrito los autores y mi padre completaba: \u201c\u00a1pero hay gustos que merecen palos!\u201d. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A veces le doy toda la raz\u00f3n y creo que no tenemos que soportar ni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOBRE GUSTOS Y COLORES... | IPP<\/title>\n<meta name=\"description\" content=\"&nbsp; La frase dice que sobre gustos y colores no han escrito los autores y mi padre completaba: \u201c\u00a1pero hay gustos que merecen palos!\u201d. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A veces le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/sobre-gustos-y-colores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOBRE GUSTOS Y COLORES... | IPP\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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