{"id":4138,"date":"2020-10-01T19:52:51","date_gmt":"2020-10-02T00:52:51","guid":{"rendered":"https:\/\/www.ipp.edu.pe\/blog\/?p=4138"},"modified":"2020-10-06T08:53:39","modified_gmt":"2020-10-06T13:53:39","slug":"diplomado-de-estrategias-de-marketing-digital-todo-sobre-el-entorno-online","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/diplomado-de-estrategias-de-marketing-digital-todo-sobre-el-entorno-online\/","title":{"rendered":"Diplomado de Estrategias de Marketing Digital: Todo sobre el entorno online"},"content":{"rendered":"\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1000\" height=\"482\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2020\/10\/marketing-digital-diplomado.jpg\" alt=\"\" class=\"wp-image-4143\"\/><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p> \u00a1Vive la experiencia de diplomados en el IPP!<\/p>\n\n\n\n<p>En el IPP dise\u00f1amos un Diplomado para crear y desarrollar estrategias escenciales para contar historias capaces de movilizar a las personas, aplicando nuevos formatos, tendencias y herramientas que permitan construir comunicaciones en distintas plataformas de forma eficiente e innovadora. <\/p>\n\n\n\n<p>Aprender\u00e1s a evaluar el valor e impacto de las principales estrategias de marketing digital de acuerdo a los objetivos de negocios que se busca alcanzar. Y, por \u00faltimo, entender\u00e1s como se vincula la creatividad, los medios, la anal\u00edtica y las posibilidades legislativas dentro de un mismo plan. <\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h2>Nuestros objetivos<\/h2>\n\n\n\n<p> <\/p>\n\n\n\n<ul><li>Buscamos desarrollar en 10 semanas (20 sesiones) un Diplomado que ofrezca los conocimientos s\u00f3lidos sobre los fundamentos del marketing digital a trav\u00e9s de una estrategia transmedia. <\/li><li>Otorgar conocimientos para liderar la estrategia transmedia de una marca, as\u00ed como conseguir la vinculaci\u00f3n con los objetivos del negocio.<\/li><li>Difundir la integraci\u00f3n de la narrativa transmedia en los nuevos canales de comunicaci\u00f3n.<\/li><\/ul>\n\n\n\n<p> <\/p>\n\n\n\n<h2 id=\"mce_21\">\u00bfPara qui\u00e9nes va dirigido?<\/h2>\n\n\n\n<p> <\/p>\n\n\n\n<p>Este programa est\u00e1 dirigido a profesionales en Direcci\u00f3n Empresarial, Marketing, Publicidad, Comunicaciones. <\/p>\n\n\n\n<p>Gerentes, Ejecutivos de Marcas, Planners, Analistas, Ejecutivos Creativos, Emprendedores Digitales y todo aquel que est\u00e9 relacionado con el desarrollo de un plan de marketing digital.<\/p>\n\n\n\n<p>Todo aquel que desee consolidar sus conocimientos con el entorno digital y mejore su toma de decisiones para el logro de los objetivos del negocio.<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h2>Duraci\u00f3n<\/h2>\n\n\n\n<p> <\/p>\n\n\n\n<p>nicio: Lunes 5 de agosto del 2019<\/p>\n\n\n\n<p>Horario: Lunes y Mi\u00e9rcoles de 7:00pm a 10:00pm<\/p>\n\n\n\n<p>Duraci\u00f3n: 10 semanas (20 sesiones)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Vive la experiencia de diplomados en el IPP! En el IPP dise\u00f1amos un Diplomado para crear y desarrollar estrategias escenciales para contar historias capaces de movilizar a las personas, aplicando nuevos formatos, tendencias y herramientas que permitan construir comunicaciones en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[147],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diplomado de Estrategias de Marketing Digital: Todo sobre el entorno online | IPP<\/title>\n<meta name=\"description\" content=\"\u00a1Vive la experiencia de diplomados en el IPP! En el IPP dise\u00f1amos un Diplomado para crear y desarrollar estrategias escenciales para contar historias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/diplomado-de-estrategias-de-marketing-digital-todo-sobre-el-entorno-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diplomado de Estrategias de Marketing Digital: Todo sobre el entorno online | IPP\" \/>\n<meta property=\"og:description\" content=\"\u00a1Vive la experiencia de diplomados en el IPP! 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