{"id":419,"date":"2015-01-26T17:52:09","date_gmt":"2015-01-26T17:52:09","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=419"},"modified":"2015-01-26T17:52:09","modified_gmt":"2015-01-26T17:52:09","slug":"publico-de-la-plaza","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/publico-de-la-plaza\/","title":{"rendered":"\u201cP\u00daBLICO DE LA PLAZA&#8230;\u201d"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/publico-de-la-plaza.png\"><img loading=\"lazy\" class=\"wp-image-420 size-full aligncenter\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/01\/publico-de-la-plaza.png\" alt=\"publico-de-la-plaza\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>\u201c<em>Somos los nuevos comediantes. Cuatro actores que van de plaza en plaza, de teatro en teatro, pero siempre adelante<\/em>.\u201d<\/p>\n<p>As\u00ed empieza la obra \u201c<em>Historias para ser contadas<\/em>\u201d del argentino Osvaldo Drag\u00fan.<\/p>\n<p><!--more--><\/p>\n<p>Recordaba esto cuando pensaba que la publicidad trae historias, muchas historias que son contadas cada d\u00eda, a ese p\u00fablico de una plaza imaginaria. Un p\u00fablico que suele conocer las historias y que sin embargo, como a veces sucede en el teatro, las ve una y otra vez. Hasta que llega a aprender las canciones (o jingles) y repite las frases memorables.<\/p>\n<p>En el fondo, el teatro y la publicidad suelen representar una realidad que, cuando se logra el cometido, involucra al que ve. Lo hace participar.<\/p>\n<p>Es cierto que la publicidad busca convencer, pero lo mismo hace una buena obra de teatro. Si el comercial es bueno y nos convence, cumple con su misi\u00f3n. Si la obra nos gusta (lo que suele significar convencimiento), aplaudimos.<\/p>\n<p>Publicidad y teatro: dos caminos que parecen distintos y que si uno los mira bien, tienen mucho en com\u00fan.<\/p>\n<p><strong>\u00a0<\/strong><strong>Manolo Echegaray.<\/strong><\/p>\n<p>20.1.2015.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201cSomos los nuevos comediantes. Cuatro actores que van de plaza en plaza, de teatro en teatro, pero siempre adelante.\u201d As\u00ed empieza la obra \u201cHistorias para ser contadas\u201d del argentino Osvaldo Drag\u00fan.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cP\u00daBLICO DE LA PLAZA...\u201d | IPP<\/title>\n<meta name=\"description\" content=\"&nbsp; \u201cSomos los nuevos comediantes. 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