{"id":463,"date":"2015-02-25T20:35:18","date_gmt":"2015-02-25T20:35:18","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=463"},"modified":"2015-02-25T20:35:18","modified_gmt":"2015-02-25T20:35:18","slug":"me-gusta-no-significa-funciona","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/me-gusta-no-significa-funciona\/","title":{"rendered":"ME GUSTA, NO SIGNIFICA FUNCIONA"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/02\/ME-GUSTA-NO-SIGNIFICA-FUNCIONA.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-464 size-full\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/02\/ME-GUSTA-NO-SIGNIFICA-FUNCIONA.png\" alt=\"ME-GUSTA,-NO-SIGNIFICA-FUNCIONA\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>Una pieza publicitaria puede gustar y est\u00e9ticamente ser impecable, pero eso no supone autom\u00e1ticamente que cumpla con el requisito principal: comunicar bien.<\/p>\n<p><!--more--><\/p>\n<p>Es verdad que la publicidad debe mantener un adecuado balance entre lo est\u00e9tico y lo que funcione. No es que todo lo que lo haga debe ser feo.<\/p>\n<p>Muchas veces se privilegia \u201clo <em>bonito<\/em>\u201d, porque \u201c<em>se ve bien<\/em>\u201d y lo que no lo es tanto, pero comunica eficientemente (o complementa el lado est\u00e9tico), se evita, dejando evidentemente \u201c<em>coja<\/em>\u201d la pieza y quit\u00e1ndole utilidad.<\/p>\n<p>Esta tendencia la podemos apreciar en esos comerciales que pueden ser muy bellos, pero que no dejan ni recuerdo de caracter\u00edsticas o de marca. Esto es muy peligroso, porque debemos entender que \u201c<em>por gustar<\/em>\u201d o \u201c<em>jugar para la platea<\/em>\u201d con el \u201c<em>jogo bonito<\/em>\u201d, se olvida la misi\u00f3n principal.<\/p>\n<p>No sirve para nada, publicitariamente hablando, lo que \u00fanicamente produce una emoci\u00f3n est\u00e9tica.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una pieza publicitaria puede gustar y est\u00e9ticamente ser impecable, pero eso no supone autom\u00e1ticamente que cumpla con el requisito principal: comunicar bien.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ME GUSTA, NO SIGNIFICA FUNCIONA | IPP<\/title>\n<meta name=\"description\" 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