{"id":466,"date":"2015-02-25T20:37:53","date_gmt":"2015-02-25T20:37:53","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=466"},"modified":"2015-02-25T20:37:53","modified_gmt":"2015-02-25T20:37:53","slug":"frilo","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/frilo\/","title":{"rendered":"\u00a1FRILO!"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/02\/frilo.png\"><img loading=\"lazy\" class=\"wp-image-467 size-full aligncenter\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/02\/frilo.png\" alt=\"frilo\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>En realidad es freelance o sea, el que trabaja \u201cpor la libre\u201d.<\/p>\n<p>Es el modo en que muchos \u201cse ganan alguito\u201d extra. \u201cEstoy <em>frilanciando<\/em>\u201d (ya s\u00e9 que est\u00e1 mal escrito) significa que como redactor o gr\u00e1fico publicitario, haces trabajos \u201c<em>por fuera<\/em>\u201d de la chamba habitual. Por lo general no se acepta en una agencia de publicidad que nadie lo haga, aunque se hace.<\/p>\n<p><!--more--><\/p>\n<p>La \u00e9tica dice que no se debe trabajar para clientes que signifiquen competencia de lo que uno tiene.<\/p>\n<p>Yo me acuerdo que mi principal cliente (y tal vez al que m\u00e1s estim\u00e9 siempre), fue un \u201c<em>frilo<\/em>\u201d. Por acuerdo con Lee, el entonces gerente de JWT, como mi sueldo no era muy grande, quedamos en que pod\u00eda, en mi tiempo libre, atender algunos trabajitos extra, que me ofrec\u00edan de fuera de la agencia.\u00a0 Pasados unos meses, me llam\u00f3 a la sala de proyecci\u00f3n y me mostr\u00f3 una tanda de tv t\u00edpica y pregunt\u00f3 cu\u00e1ntos spots eran de JWT: le dije que uno. Me repregunt\u00f3 entonces \u201c-<em>\u00bfy tuyos?<\/em>\u201d. \u201c-<em>Descontando los de JWT, tres<\/em>.\u201d<\/p>\n<p>Se ri\u00f3 diciendo: \u201c<em>Es tiempo de aumentar tu sueldo<\/em>\u201d.<\/p>\n<p>Dej\u00e9 los frilos y otra vez, por acuerdo, me qued\u00e9 solo con uno: <em>Matsushita Electric<\/em>, para sus marcas <em>National<\/em>, <em>Panasonic<\/em>, <em>Technics<\/em> y <em>Quasar<\/em>.<\/p>\n<p>Ahora, tantos a\u00f1os despu\u00e9s miro el trofeo que entreg\u00f3 <strong><em>ANDA<\/em><\/strong>, con ocasi\u00f3n de sus 30 a\u00f1os, a la frase publicitaria m\u00e1s memorable 1980-2014, por \u201c<em>Achica Precio<\/em>\u201d: \u00a1mi trabajo!<\/p>\n<p>Lo que fue un frilo, se convirti\u00f3 durante muchos a\u00f1os en mi \u00fanico y especial cliente.<\/p>\n<p>Nadie sabe lo que le tiene deparado el destino.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En realidad es freelance o sea, el que trabaja \u201cpor la libre\u201d. Es el modo en que muchos \u201cse ganan alguito\u201d extra. \u201cEstoy frilanciando\u201d (ya s\u00e9 que est\u00e1 mal escrito) significa que como redactor o gr\u00e1fico publicitario, haces trabajos \u201cpor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1FRILO! | IPP<\/title>\n<meta name=\"description\" content=\"En realidad es freelance o sea, el que trabaja \u201cpor la libre\u201d. 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