{"id":478,"date":"2015-02-25T20:47:32","date_gmt":"2015-02-25T20:47:32","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=478"},"modified":"2015-02-25T20:47:32","modified_gmt":"2015-02-25T20:47:32","slug":"plagio","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/plagio\/","title":{"rendered":"PLAGIO"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/02\/plagio.png\"><img loading=\"lazy\" class=\"alignnone wp-image-479 size-full\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/02\/plagio.png\" alt=\"plagio\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>Plagiar es copiar.<\/p>\n<p>Sobre este tema se ha hablado mucho, pero en publicidad se da \u00faltimamente bastante en nuestro pa\u00eds.<\/p>\n<p><!--more--><\/p>\n<p>Es algo que se hace siempre, lamentablemente, \u201cfusilando\u201d, como se le dice en el argot publicitario, ideas, fotograf\u00edas, a veces textos completos. Esto es una verdadera desgracia, porque primero, indica que la creatividad es algo que no existe para muchos, porque pensar agota y mejor no hacerlo. En segundo, pero no menos importante lugar, porque afecta al cliente, que conf\u00eda en obtener algo nuevo y efectivo y lo que recibe es un producto mal reciclado, de segunda o tercera: es enga\u00f1ado. Se enga\u00f1a tambi\u00e9n al p\u00fablico y al mismo creativo, que se cree tal y no es sino un vulgar plagiario.<\/p>\n<p>Por donde se le mire, el hecho es malo y vergonzoso.<\/p>\n<p>En una \u00e9poca como esta, de facilidad de informaci\u00f3n y de redes sociales omnipresentes, es incre\u00edble que esto siga sucediendo y haya quienes se llevan las palmas, no solo sin merecerlas, sino cuando est\u00e1n demostrando ser cualquier cosa. Me indigna, como creativo publicitario, descubrir que algo que parec\u00eda original, no lo es. Es una copia burda; algo que quiere pasar por aut\u00e9ntico. Es, un enga\u00f1o mondo y lirondo.<\/p>\n<p>Cada uno lleva en su conciencia lo que hace. Lo malo es que parece que algunos no la tienen, o est\u00e1 tan sucia y manchada que parece un trapo de limpiar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plagiar es copiar. Sobre este tema se ha hablado mucho, pero en publicidad se da \u00faltimamente bastante en nuestro pa\u00eds.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PLAGIO | IPP<\/title>\n<meta name=\"description\" content=\"Plagiar es copiar. Sobre este tema se ha hablado mucho, pero en publicidad se da \u00faltimamente bastante en nuestro pa\u00eds. Es algo que se hace siempre,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/plagio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLAGIO | IPP\" \/>\n<meta property=\"og:description\" content=\"Plagiar es copiar. Sobre este tema se ha hablado mucho, pero en publicidad se da \u00faltimamente bastante en nuestro pa\u00eds. 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