{"id":520,"date":"2015-03-19T17:24:20","date_gmt":"2015-03-19T17:24:20","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=520"},"modified":"2015-03-19T17:24:20","modified_gmt":"2015-03-19T17:24:20","slug":"describiendo-los-suenos","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/describiendo-los-suenos\/","title":{"rendered":"DESCRIBIENDO LOS SUE\u00d1OS"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/03\/suenos.png\"><img loading=\"lazy\" class=\"wp-image-521 size-full aligncenter\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/03\/suenos.png\" alt=\"suenos\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>Describir es contar algo minuciosamente, cuidando que est\u00e9 el menor detalle. Describir a la perfecci\u00f3n es lo que hace un redactor publicitario cuando escribe un gui\u00f3n.<\/p>\n<p><!--more--><\/p>\n<p>Cada escena, lo que en ella hay y sucede, cada movimiento de c\u00e1mara, cada cambio, la iluminaci\u00f3n, el ambiente, lo que se dice, el vestuario que se usa, los lugares donde ocurre cada cosa, la existencia o ausencia de m\u00fasica de fondo, los trucajes que se emplean, c\u00f3mo es cada personaje&#8230; \u00a1Todo tiene que ser descrito exhaustivamente! No debe dejarse nada al azar. Un gui\u00f3n es el spot en letras.<\/p>\n<p>Parece dif\u00edcil, pero as\u00ed son todos los comerciales. Nacen de una idea, se vuelcan al papel y se vuelven pel\u00edcula; un promedio de duraci\u00f3n de 30 segundos cada uno. Vemos muchos en las tandas de la televisi\u00f3n y de muy diversa \u00edndole. Pensemos que detr\u00e1s de ellos hay un trabajo inmenso, mucha gente y lo que es m\u00e1s importante: hay muchas esperanzas.<\/p>\n<p>Desde la que pone el que se le ocurri\u00f3 la idea del spot, hasta las esperanzas del cliente.<\/p>\n<p>Todo est\u00e1 pendiente de esos 30 segundos. De eso que empez\u00f3 como una idea, se redonde\u00f3 y produjo para hacer realidad un sue\u00f1o: el sue\u00f1o colectivo que se mostrar\u00e1 al p\u00fablico para que se involucre y sue\u00f1e el mismo sue\u00f1o; porque al final son sue\u00f1os los que llenan la pantalla en cada corte comercial. Sue\u00f1os que invitan a so\u00f1ar. \u00bfSo\u00f1amos?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Describir es contar algo minuciosamente, cuidando que est\u00e9 el menor detalle. Describir a la perfecci\u00f3n es lo que hace un redactor publicitario cuando escribe un gui\u00f3n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DESCRIBIENDO LOS SUE\u00d1OS | IPP<\/title>\n<meta name=\"description\" content=\"Describir es contar algo minuciosamente, cuidando que est\u00e9 el menor detalle. 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