{"id":579,"date":"2015-04-17T11:00:53","date_gmt":"2015-04-17T11:00:53","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=579"},"modified":"2019-03-28T14:17:39","modified_gmt":"2019-03-28T19:17:39","slug":"te-gusta-la-parte-de-adelante","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/te-gusta-la-parte-de-adelante\/","title":{"rendered":"\u00bfTE GUSTA LA PARTE DE ADELANTE?"},"content":{"rendered":"<h1><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/04\/blogipp3.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-578\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/04\/blogipp3.png\" alt=\"blogipp3\" width=\"1000\" height=\"281\" \/><\/a><br \/>\n\u00a1EL TITULAR!<\/h1>\n<p>La parte m\u00e1s importante de un anuncio es el titular\u00a0o encabezado porque conduce al lector a leer o dejar el anuncio.\u00a0<!--more--><\/p>\n<p>Lo primero es conocer bien al producto y al comprador o segmento objetivo, luego, escribe un borrador del texto donde podr\u00eda haber un punto clave. Tras encontrar el concepto, escribe el encabezado de forma que fluya con el texto. Hay que tomar en cuenta que la ilustraci\u00f3n tambi\u00e9n cuenta.<\/p>\n<p>Existen tres clases de encabezados exitosos: los que atraen el inter\u00e9s personal del lector bas\u00e1ndose en beneficios, los que dan noticias, o los que provocan curiosidad.<\/p>\n<p>Los encabezados sin sentido (los que no entran en ninguna de las categor\u00edas anteriores)\u00a0 no transmiten ning\u00fan mensaje ni atraen al lector. Tambi\u00e9n es importante utilizar un lenguaje sencillo. Trata leyendo tus encabezados a distintas personas sin decirles de qu\u00e9 tratan y mira sus reacciones. En pocas palabras los titulares m\u00e1s exitosos resaltan cuatro cualidades importantes: el inter\u00e9s personal, noticias, curiosidad, y una manera r\u00e1pida y sencilla de hacer algo.<\/p>\n<p>No hay que basarse en los premios publicitarios para determinar la efectividad, porque los jueces pueden sucumbir a errores comunes que los hagan elegir encabezados malos.<br \/>\nHay que creer m\u00e1s en las pruebas y resultados que en las especulaciones te\u00f3ricas.<\/p>\n<p><strong><em>El Instituto Peruano de Publicidad \u2013 IPP cuenta con carreras en\u00a0<a href=\"https:\/\/www.ipp.edu.pe\/carreras\/ciencias-publicitarias\/\">Ciencias Publicitarias<\/a>,\u00a0<a href=\"https:\/\/www.ipp.edu.pe\/carreras\/diseno-publicitario\/\">Dise\u00f1o Publicitario<\/a>\u00a0y\u00a0<a href=\"https:\/\/www.ipp.edu.pe\/carreras\/comunicacion-audiovisual\/\">Comunicaci\u00f3n Audiovisual<\/a>. Si deseas obtener m\u00e1s informaci\u00f3n,\u00a0<a href=\"https:\/\/www.ipp.edu.pe\/contacto\/\">comun\u00edcate con nosotros<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1EL TITULAR! La parte m\u00e1s importante de un anuncio es el titular\u00a0o encabezado porque conduce al lector a leer o dejar el anuncio.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":1302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfTE GUSTA LA PARTE DE ADELANTE? | IPP<\/title>\n<meta name=\"description\" content=\"\u00a1EL TITULAR! 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