{"id":581,"date":"2015-04-21T17:55:40","date_gmt":"2015-04-21T17:55:40","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=581"},"modified":"2015-04-21T17:55:40","modified_gmt":"2015-04-21T17:55:40","slug":"bots","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/bots\/","title":{"rendered":"\u00a1BOTS!"},"content":{"rendered":"<p><strong><br \/>\n<a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/04\/bots.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-582\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/04\/bots.png\" alt=\"bots\" width=\"1000\" height=\"281\" \/><\/a><br \/>\nEnemigos de la publicidad digital<\/strong><\/p>\n<p>Aproximadamente, un 36% del tr\u00e1fico en la web es considerado como falso, pues proviene de computadoras que tienen virus y software que programan a los equipos para visitar determinados sitios<!--more-->, de acuerdo con cifras del grupo comercial Interactive Advertising Bureau, publica el diario The Wall Street Journal en su edici\u00f3n digital.<\/p>\n<p>Los tambi\u00e9n llamados bots, enga\u00f1an a los anunciantes debido a que los vendedores suelen pagar por sus anuncios cada vez que se cargan en respuesta a las visitas de los internautas, independientemente de que \u00e9stos sean reales o no.<\/p>\n<p>Los farsantes erigen sitios con tr\u00e1fico falso y recaudan los pagos de los anunciantes mediante intermediarios, quienes agregan espacio a trav\u00e9s de diversos sitios y posteriormente lo revenden a la mayor\u00eda de los publicistas web.<\/p>\n<p>Es bastante dif\u00edcil conocer la identidad de quienes est\u00e1n detr\u00e1s de estos fraudes, pues suelen operar en lugares como Europa occidental, Sudam\u00e9rica y Norteam\u00e9rica.<\/p>\n<p>En Estados Unidos, se espera que el gasto por anuncios digitales crezca un 17% m\u00e1s que los a\u00f1os anteriores, llegando a superar los 50 mil millones de d\u00f3lares en 2014. Esto representa un 28% de lo que se invierte en publicidad. En a\u00f1os pasados el porcentaje solo llegaba a un 16%.<\/p>\n<p>Aunque los \u201cbots\u201d no han afectado la cantidad de dinero que se gasta en la publicidad en internet, estos si han logrado que se busquen medidas m\u00e1s estrictas para controlar el tr\u00e1fico en la web.<\/p>\n<p>Todas las compa\u00f1\u00edas a nivel mundial est\u00e1n optando por plantar diferentes estrategias para prevenir el fraude, como contratar a firmas que realicen auditor\u00edas para verificar que el tr\u00e1fico sea humano, hacer negocios s\u00f3lo con compa\u00f1\u00edas que puedan demostrar el origen de las visitas que reciben a trav\u00e9s de los anuncios, y la petici\u00f3n de reembolsos si se demuestra que se recibieron clics \u201cfarsantes\u201d por parte de los \u201cbots\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enemigos de la publicidad digital Aproximadamente, un 36% del tr\u00e1fico en la web es considerado como falso, pues proviene de computadoras que tienen virus y software que programan a los equipos para visitar determinados sitios<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1BOTS! 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