{"id":6419,"date":"2022-10-03T17:49:21","date_gmt":"2022-10-03T22:49:21","guid":{"rendered":"https:\/\/www.ipp.edu.pe\/blog\/?p=6419"},"modified":"2022-10-04T11:45:33","modified_gmt":"2022-10-04T16:45:33","slug":"nuevo-curso-estrategias-de-marketing-y-comunicacion-con-influencers","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/nuevo-curso-estrategias-de-marketing-y-comunicacion-con-influencers\/","title":{"rendered":"\u00a1Nuevo curso! Estrategias de Marketing y Comunicaci\u00f3n con Influencers"},"content":{"rendered":"<h4>Presentado por la alianza entre <strong>IPP<\/strong> y <strong>FLUVIP<\/strong> The Martech Group.<\/h4>\n<p><a href=\"https:\/\/www.ipp.edu.pe\/cursos-de-extension\/estrategias-de-marketing-y-comunicacion-con-influencers-nuevo\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-6428 size-large\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2022\/10\/Blog_Marketing-y-Comunicacio\u0301n-con-Influencers-01-1024x774.jpg\" alt=\"\" width=\"1024\" height=\"774\" \/><\/a><\/p>\n<p>El IPP en su constante actualizaci\u00f3n de cursos y diplomados en Marketing Digital decide lanzar al mercado esta nueva especializaci\u00f3n de la mano de los expertos en la industria del Marketing de influencers en Latinoam\u00e9rica, FLUVIP.<\/p>\n<p>Este nuevo curso de extensi\u00f3n est\u00e1 dise\u00f1ado por Dolly Panebra, Directora de Programas Educativos en Marketing Digital para el IPP, el cual trae como ventaja competitiva ense\u00f1ar a establecer Costumer Journey Map y la participaci\u00f3n del influencer como punto de contacto, aprender sobre los criterios de selecci\u00f3n de influencers para la co creaci\u00f3n entre marcas, revisar casos de \u00e9xito en campa\u00f1as con influencers y dise\u00f1ar estrategias de posicionamiento de marca personal.<\/p>\n<p>La especializaci\u00f3n responde a la alianza de estas dos empresas, del sector educativo y de la especializaci\u00f3n en marketing de influencers. Y es por ella que\u00a0 est\u00e1 construida bajo dos enfoques, hacia los anunciantes quienes hoy saben de la importancia de incluir estrategias del marketing de influencers dentro de sus planes de comunicaci\u00f3n y hacia los generadores de contenido, que desean construir una marca personal que los haga \u00fanicos y\u00a0 logre conectar con marcas que compartan sus mismos valores e intereses.<\/p>\n<p>Este one shot de conocimiento inicia la semana del 21 de noviembre y tiene por duraci\u00f3n 4 semanas, con clases en vivo dos veces a la semana v\u00eda online. Estar\u00e1n a cargo de Juan David Ram\u00edrez, CRO de FLUVIP con m\u00e1s de 20 a\u00f1os de experiencia profesional en publicidad y mercadeo con agencias l\u00edderes como OMD, DDB, BBDO y JWT; y de Andrea Bosio, especialista en Marketing Digital y de influencers, quien ha liderado campa\u00f1as y eventos con celebridades y key opinion leaders para marcas de moda y belleza, adem\u00e1s es generadora de contenido.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6427 size-large\" src=\"https:\/\/www.ipp.edu.pe\/blog\/wp-content\/uploads\/2022\/10\/Blog_Marketing-y-Comunicacio\u0301n-con-Influencers-02-e1664837016516-1024x823.jpg\" alt=\"\" width=\"1024\" height=\"823\" \/><\/p>\n<p>Finalmente, esta alianza tiene como fin educar a todos los profesionales del marketing en el desarrollo de estrategias y construcci\u00f3n de campa\u00f1as exitosas con influencers, guiar a los comunicadores nativos en la generaci\u00f3n de contenidos para que ambos ecosistemas puedan convivir bajo los mismos objetivos y para la misma audiencia, el consumidor.<\/p>\n<p><strong>Si deseas mayor informaci\u00f3n del curso, ingresa <a href=\"https:\/\/www.ipp.edu.pe\/cursos-de-extension\/estrategias-de-marketing-y-comunicacion-con-influencers-nuevo\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentado por la alianza entre IPP y FLUVIP The Martech Group. El IPP en su constante actualizaci\u00f3n de cursos y diplomados en Marketing Digital decide lanzar al mercado esta nueva especializaci\u00f3n de la mano de los expertos en la industria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1Nuevo curso! Estrategias de Marketing y Comunicaci\u00f3n con Influencers | IPP<\/title>\n<meta name=\"description\" content=\"Presentado por la alianza entre IPP y FLUVIP The Martech Group. El IPP en su constante actualizaci\u00f3n de cursos y diplomados en Marketing Digital decide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/nuevo-curso-estrategias-de-marketing-y-comunicacion-con-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Nuevo curso! Estrategias de Marketing y Comunicaci\u00f3n con Influencers | IPP\" \/>\n<meta property=\"og:description\" content=\"Presentado por la alianza entre IPP y FLUVIP The Martech Group. 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