{"id":698,"date":"2015-05-22T19:17:00","date_gmt":"2015-05-22T19:17:00","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=698"},"modified":"2015-05-22T19:17:00","modified_gmt":"2015-05-22T19:17:00","slug":"100-anos","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/100-anos\/","title":{"rendered":"100 A\u00d1OS"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/05\/100-a\u00f1os.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-699\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/05\/100-a\u00f1os.png\" alt=\"100-a\u00f1os\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p>Llegar a la centuria es notable.<\/p>\n<p>Que una forma determinada se conserve por tantos a\u00f1os, es m\u00e1s notable a\u00fan.<\/p>\n<p>Que un envase, el de la conocida <em>Coca Cola<\/em>, cumpla cien a\u00f1os de llevar a los consumidores la popular bebida en todo el mundo, es algo que hay que destacar.<!--more--><\/p>\n<p>No es hacer loas a la marca, pero s\u00ed hay que reconocer una consistente persistencia en una apariencia que la identific\u00f3 y ha facilitado su identificaci\u00f3n desde hace un siglo.<\/p>\n<p>Creo que es verdad que la botella de <em>Coca Cola<\/em> es un s\u00edmbolo que est\u00e1 presente en la vida de generaciones; que forma parte de esa iconograf\u00eda reconocible que traspasa fronteras.<\/p>\n<p>Algo tan simple como una botella, gracias a su forma, se convierte en un elemento que resulta estar cargado no solo de l\u00edquido gaseoso, sino de significados.<\/p>\n<p>Recuerdo haber pedido una <em>Coca Cola<\/em> en un chifa (aunque no sea lo m\u00e1s usual) hace como veinte a\u00f1os y al verla me di cuenta que era una antigua botella de vidrio, con un ligero tono verdoso. Estaba desgastada por el tiempo y las sucesivas lavadas, pero conservaba en relieve las letras tradicionales de <em>Coca-Cola<\/em>. Busqu\u00e9 en la parte final del envase y ah\u00ed estaba la fecha: 1947, \u00a1el a\u00f1o en el que nac\u00ed!<\/p>\n<p>Pregunt\u00e9 al mozo si pod\u00eda llev\u00e1rmela y todav\u00eda la conservo.<\/p>\n<p>Puede parecer intrascendente la an\u00e9cdota, pero a un \u201c<em>cocacolero<\/em>\u201d como yo, es algo que le gusta relatar.<\/p>\n<p>\u00a1Cien muy bien llevados a\u00f1os, <em>Coca Cola<\/em>! Todo un \u00e9xito.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llegar a la centuria es notable. Que una forma determinada se conserve por tantos a\u00f1os, es m\u00e1s notable a\u00fan. Que un envase, el de la conocida Coca Cola, cumpla cien a\u00f1os de llevar a los consumidores la popular bebida en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>100 A\u00d1OS | IPP<\/title>\n<meta name=\"description\" content=\"Llegar a la centuria es notable. Que una forma determinada se conserve por tantos a\u00f1os, es m\u00e1s notable a\u00fan. 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