{"id":81,"date":"2014-09-08T17:04:30","date_gmt":"2014-09-08T17:04:30","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=81"},"modified":"2014-09-08T17:04:30","modified_gmt":"2014-09-08T17:04:30","slug":"que-nos-entiendan","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/","title":{"rendered":"QUE NOS ENTIENDAN"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/09\/QUE-NOSENTIENDAN.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-82\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/09\/QUE-NOSENTIENDAN-300x152.jpg\" alt=\"QUE-NOSENTIENDAN\" width=\"300\" height=\"152\" \/><\/a>\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie?<br \/>\nPuede que nos sintamos incomprendidos y miremos al mundo con desprecio, argumentando \u201cque nadie es profeta en su tierra\u201d y que \u201cno hay que dar margaritas a los chanchos\u201d&#8230;<!--more--><br \/>\nLo malo es que estamos en una profesi\u00f3n de comunicaciones y la comunicaci\u00f3n para ser efectiva, debe ser comprendida. Si no es as\u00ed, se cae por la base nuestra hermosa idea y puede servir como florero o adornar la mesa los domingos, pero como publicidad&#8230;<br \/>\nEs de capital importancia que el p\u00fablico al que nos dirigimos nos entienda, capte el mensaje y atra\u00eddo, responda de modo positivo. Nuestra misi\u00f3n es comunicar, atrayendo y convenciendo: nunca me cansar\u00e9 de repetirlo sobre todo las veces en que un comercial abstruso o una campa\u00f1a que no tiene pies ni cabeza aparece en escena y supongo que alguien la tild\u00f3 de genial porque no la entend\u00eda y la aprob\u00f3, sin pensar que la genialidad inentendible le costar\u00eda plata, mucha plata&#8230;<br \/>\nTengo miedo cuando no entiendo algo, pues pienso que me estoy volviendo bruto, pero al rato me doy cuenta que no soy el \u00fanico ejemplar desconcertado y respiro aliviado, pero con pena al constatar que todav\u00eda pasa gato por liebre y por inteligente un clavo.<br \/>\nSi no entienden, no sirve y a buscar otra cosa. El asunto es hacerlo a tiempo; recordemos que corregir siempre cuesta&#8230; y a veces la cabeza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos incomprendidos y miremos al mundo con desprecio, argumentando \u201cque nadie es profeta en su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QUE NOS ENTIENDAN | IPP<\/title>\n<meta name=\"description\" content=\"\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUE NOS ENTIENDAN | IPP\" \/>\n<meta property=\"og:description\" content=\"\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/\" \/>\n<meta property=\"og:site_name\" content=\"IPP\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-08T17:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/09\/QUE-NOSENTIENDAN-300x152.jpg\" \/>\n<meta name=\"author\" content=\"ipp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/\",\"url\":\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/\",\"name\":\"QUE NOS ENTIENDAN | IPP\",\"isPartOf\":{\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#website\"},\"datePublished\":\"2014-09-08T17:04:30+00:00\",\"dateModified\":\"2014-09-08T17:04:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9\"},\"description\":\"\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.ipp.edu.pe\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QUE NOS ENTIENDAN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#website\",\"url\":\"https:\/\/www.ipp.edu.pe\/blog\/\",\"name\":\"IPP\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ipp.edu.pe\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9\",\"name\":\"ipp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g\",\"caption\":\"ipp\"},\"url\":\"https:\/\/www.ipp.edu.pe\/blog\/author\/ipp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"QUE NOS ENTIENDAN | IPP","description":"\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/","og_locale":"es_ES","og_type":"article","og_title":"QUE NOS ENTIENDAN | IPP","og_description":"\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos","og_url":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/","og_site_name":"IPP","article_published_time":"2014-09-08T17:04:30+00:00","og_image":[{"url":"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2014\/09\/QUE-NOSENTIENDAN-300x152.jpg"}],"author":"ipp","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipp","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/","url":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/","name":"QUE NOS ENTIENDAN | IPP","isPartOf":{"@id":"https:\/\/www.ipp.edu.pe\/blog\/#website"},"datePublished":"2014-09-08T17:04:30+00:00","dateModified":"2014-09-08T17:04:30+00:00","author":{"@id":"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9"},"description":"\u00bfDe qu\u00e9 sirve esa publicidad que hemos creado trabajosamente o por \u201cinspiraci\u00f3n divina\u201d en un rapto genial si no la entiende nadie? Puede que nos sintamos","breadcrumb":{"@id":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ipp.edu.pe\/blog\/que-nos-entiendan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ipp.edu.pe\/blog\/"},{"@type":"ListItem","position":2,"name":"QUE NOS ENTIENDAN"}]},{"@type":"WebSite","@id":"https:\/\/www.ipp.edu.pe\/blog\/#website","url":"https:\/\/www.ipp.edu.pe\/blog\/","name":"IPP","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ipp.edu.pe\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/a181e83c31f3b4a4885d79f8ba3511d9","name":"ipp","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ipp.edu.pe\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f976c78458fb8748ef56aa820203fbd0?s=96&d=mm&r=g","caption":"ipp"},"url":"https:\/\/www.ipp.edu.pe\/blog\/author\/ipp\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/posts\/81"}],"collection":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":0,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipp.edu.pe\/blog\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}