{"id":811,"date":"2015-08-03T21:10:55","date_gmt":"2015-08-03T21:10:55","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=811"},"modified":"2015-08-03T21:10:55","modified_gmt":"2015-08-03T21:10:55","slug":"vistoso-pero-importante","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/vistoso-pero-importante\/","title":{"rendered":"VISTOSO, PERO&#8230; \u00bfIMPORTANTE?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/vistoso.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-812\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/vistoso.png\" alt=\"vistoso\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">A veces nos dejamos llevar \u00fanicamente por las apariencias y lo importante queda en segundo plano o se le anula.<!--more--><\/p>\n<p style=\"text-align: justify;\">Sucede que tenemos que aprender a valorar bien, para que lo relevante, lo sea realmente y aparezca como tal. Si lo accesorio triunfa sobre lo principal, estamos mal.<\/p>\n<p style=\"text-align: justify;\">Hay productos en los que su apariencia llama m\u00e1s la atenci\u00f3n que la funci\u00f3n o las funciones mismas. Pocas personas compran algo bonito si no cumple lo que ofrece y es as\u00ed que la publicidad debe estructurar su comunicaci\u00f3n para atraer y explicar. Estas dos son condiciones necesarias de toda pieza publicitaria y cumplen la doble funci\u00f3n que la publicidad creo que tiene. No bastar\u00e1 con un aviso o comercial atractivo si estos no ejercen bien su funci\u00f3n explicativa. Me parece que los avisos atractivos pero sin contenido, son como las chicas o los muchachos que \u201c<em>est\u00e1n muy bien<\/em>\u201d, pero solo tiene \u201c<em>afuera<\/em>\u201d.<\/p>\n<p style=\"text-align: justify;\">Preocup\u00e9monos por eso que a veces parece complicado, pero en el fondo es lo que le interesa al consumidor. Nuestro trabajo es hacer f\u00e1cil lo que parece dif\u00edcil. Lo \u201c<em>bonito<\/em>\u201d se comunica solo.<\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A veces nos dejamos llevar \u00fanicamente por las apariencias y lo importante queda en segundo plano o se le anula.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VISTOSO, PERO... \u00bfIMPORTANTE? | IPP<\/title>\n<meta name=\"description\" content=\"A veces nos dejamos llevar \u00fanicamente por las apariencias y lo importante queda en segundo plano o se le anula. 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