{"id":832,"date":"2015-08-04T21:49:16","date_gmt":"2015-08-04T21:49:16","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=832"},"modified":"2015-08-04T21:49:16","modified_gmt":"2015-08-04T21:49:16","slug":"es-importante","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/es-importante\/","title":{"rendered":"\u00bfES IMPORTANTE?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/IMPORTANTE.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-833\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/IMPORTANTE.png\" alt=\"IMPORTANTE\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Esto es algo que quien redacta debe tener en cuenta. Un aviso o un spot publicitario adem\u00e1s de ser atrayentes, tienen que ofrecer informaci\u00f3n que sea relevante.<\/p>\n<p style=\"text-align: justify;\">Para lograr esto, hay que juzgar si lo que se dice es importante para el grupo objetivo, porque de otro modo se est\u00e1 corriendo el riesgo de pasar desapercibido y que la recepci\u00f3n de los mensajes sea nula.<!--more--><\/p>\n<p style=\"text-align: justify;\">Para determinar la importancia de lo que se dir\u00e1, es necesario consultar con quienes estar\u00e1n en contacto con la comunicaci\u00f3n. Saber lo que el grupo objetivo desea, es vital para poder plantear correctamente la publicidad. Esto que puede parecer obvio, muchas veces no se hace y se \u201c<em>adivina<\/em>\u201d lo que querr\u00e1 el consumidor y tambi\u00e9n se \u201c<em>adivinan<\/em>\u201d los usos y costumbres de este, dejando al azar o al conocimiento del creativo, data e informaci\u00f3n que no puede inventarse, sin que el resultado final sufra y no pueda obtenerse lo buscado.<\/p>\n<p style=\"text-align: justify;\">El conocimiento de los diferentes grupos-objetivo no puede ser reemplazado de ninguna manera y solo la investigaci\u00f3n motivacional concienzuda ofrecer\u00e1 una fuente certera.<\/p>\n<p style=\"text-align: justify;\">Se ha dicho mucho sobre esto, pero estoy seguro que otro gallo cantar\u00eda, si se hiciera un trabajo preciso, que dote al creativo de los conocimientos que necesita sobre la gente a la que se dirige. El costo no puede, de ninguna manera, ser un obst\u00e1culo para el conocimiento.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esto es algo que quien redacta debe tener en cuenta. Un aviso o un spot publicitario adem\u00e1s de ser atrayentes, tienen que ofrecer informaci\u00f3n que sea relevante. Para lograr esto, hay que juzgar si lo que se dice es importante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfES IMPORTANTE? | IPP<\/title>\n<meta name=\"description\" content=\"Esto es algo que quien redacta debe tener en cuenta. 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