{"id":839,"date":"2015-08-12T22:47:35","date_gmt":"2015-08-12T22:47:35","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=839"},"modified":"2015-08-12T22:47:35","modified_gmt":"2015-08-12T22:47:35","slug":"jalisco","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/jalisco\/","title":{"rendered":"JALISCO"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00a0<a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/jalisco.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-840\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/jalisco.png\" alt=\"jalisco\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Se dice del\u00a0 que nunca pierde: \u201c<em>Jalisco nunca pierde y cuando pierde, arrebata<\/em>\u201d. Hay mucha gente en el mundo que es as\u00ed y a m\u00ed me toc\u00f3 un cliente que estaba seguro de tener la verdad siempre y nunca equivocarse.<!--more--><\/p>\n<p style=\"text-align: justify;\">Siempre, cuando se le presentaba alguna campa\u00f1a, pon\u00eda objeciones e incluso dec\u00eda la manera en que habr\u00eda hecho lo que estaba viendo. En una discusi\u00f3n, de todos modos ten\u00eda la raz\u00f3n \u2013seg\u00fan \u00e9l- y si por casualidad alg\u00fan argumento nuestro era incontrovertible y se encontraba acorralado, dec\u00eda \u201c<em>Te concedo eso<\/em>\u201d.<\/p>\n<p style=\"text-align: justify;\">No perd\u00eda, \u201cconced\u00eda\u201d, pero sin admitir que se le hab\u00eda ganado. No hubo forma alguna de que cambiara su actitud. Sab\u00edamos, de antemano, antes de presentar que nos enfrentar\u00edamos a un cliente exigente, alerta, colmado de argumentos y dispuesto a \u201c<em>ganar<\/em>\u201d; esto hac\u00eda que se redoblara el esmero y se revisara todo con especial cuidado,\u00a0 cubriendo todas las posibilidades.<\/p>\n<p style=\"text-align: justify;\">Ya era casi un juego: cuando dec\u00eda su famoso \u201cte concedo eso\u201d, apunt\u00e1bamos una victoria. En su honor debo decir que sus observaciones eran muy atinadas y muchas veces enriqueci\u00f3 las campa\u00f1as o los comerciales. Era un caballero y lo \u00fanico \u2013no s\u00e9 si llamarlo defecto- que ten\u00eda, era el no querer perder.<\/p>\n<p style=\"text-align: justify;\">En la vida de un publicitario toca tratar con un inmenso n\u00famero de personas con modos de ser diferentes, pero que por lo general se enmarcan en algunas categor\u00edas. Este cliente era de una categor\u00eda especial y hab\u00eda que estar especialmente preparado.<\/p>\n<p style=\"text-align: justify;\">Siempre se aprende algo y hay que agradecer a quien lo ense\u00f1a.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Se dice del\u00a0 que nunca pierde: \u201cJalisco nunca pierde y cuando pierde, arrebata\u201d. Hay mucha gente en el mundo que es as\u00ed y a m\u00ed me toc\u00f3 un cliente que estaba seguro de tener la verdad siempre y nunca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JALISCO | IPP<\/title>\n<meta name=\"description\" content=\"\u00a0 Se dice del\u00a0 que nunca pierde: \u201cJalisco nunca pierde y cuando pierde, arrebata\u201d. Hay mucha gente en el mundo que es as\u00ed y a m\u00ed me toc\u00f3 un cliente que\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/jalisco\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JALISCO | IPP\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Se dice del\u00a0 que nunca pierde: \u201cJalisco nunca pierde y cuando pierde, arrebata\u201d. 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