{"id":842,"date":"2015-08-12T22:52:53","date_gmt":"2015-08-12T22:52:53","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=842"},"modified":"2015-08-12T22:52:53","modified_gmt":"2015-08-12T22:52:53","slug":"retroceder-nunca-rendirse-jamas","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/retroceder-nunca-rendirse-jamas\/","title":{"rendered":"\u00a1RETROCEDER NUNCA, RENDIRSE JAM\u00c1S!"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00a0<a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/\u00a1RETROCEDER-NUNCA-RENDIRSE-JAM\u00c1S.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-843\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/\u00a1RETROCEDER-NUNCA-RENDIRSE-JAM\u00c1S.png\" alt=\"\u00a1RETROCEDER-NUNCA,-RENDIRSE-JAM\u00c1S!\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Esto que parecen simples palabras, es lo que debe ser la pura verdad. En creatividad publicitaria no debe haber lugar para bajar las banderas o retroceder.<!--more--><\/p>\n<p style=\"text-align: justify;\">La publicidad necesita de creativos arriesgados que est\u00e9n avanzado siempre, a pesar de las dificultades que sin duda se presentan; que est\u00e9s dispuestos a repetir una y otra vez hasta lograr sus objetivos.<\/p>\n<p style=\"text-align: justify;\">Cada vez que una idea publicitaria germina, debe cuid\u00e1rsela mientras se desarrolla y crece, brind\u00e1ndole todas las facilidades posibles. Es muy importante que el ambiente que existe sea estimulante y provocador y a \u00e9l debe abocarse todo el mundo en la agencia. Recordemos siempre que la materia prima son las ideas y que se depende de ellas, de lo buenas que sean y del alcance que tengan.<\/p>\n<p style=\"text-align: justify;\">Por eso los creativos, productores de ideas, no pueden ceder a nada, ni a los malos comentarios, ni al cansancio, ni por supuesto, al des\u00e1nimo. Es una especie de combate diario, que hay que ganar. Cada d\u00eda traer\u00e1 diferentes problemas y se esperan soluciones. Respuestas creativas que demuestren que se est\u00e1 en la brega, porque son los creativos publicitarios quienes est\u00e1n al frente.<\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Esto que parecen simples palabras, es lo que debe ser la pura verdad. En creatividad publicitaria no debe haber lugar para bajar las banderas o retroceder.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1RETROCEDER NUNCA, RENDIRSE JAM\u00c1S! | IPP<\/title>\n<meta name=\"description\" content=\"\u00a0 Esto que parecen simples palabras, es lo que debe ser la pura verdad. En creatividad publicitaria no debe haber lugar para bajar las banderas o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/retroceder-nunca-rendirse-jamas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1RETROCEDER NUNCA, RENDIRSE JAM\u00c1S! | IPP\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Esto que parecen simples palabras, es lo que debe ser la pura verdad. 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