{"id":862,"date":"2015-08-24T16:08:23","date_gmt":"2015-08-24T16:08:23","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=862"},"modified":"2018-09-10T17:24:45","modified_gmt":"2018-09-10T22:24:45","slug":"boinnngggzzummmyeahhhhh","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/boinnngggzzummmyeahhhhh\/","title":{"rendered":"\u00a1BOINNNGGGZZUMMMYEAHHHHH&#8230;.!"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/\u00a1BOINNNGGGZZUMMMYEAHHHHH.....png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-864\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/08\/\u00a1BOINNNGGGZZUMMMYEAHHHHH.....png\" alt=\"\u00a1BOINNNGGGZZUMMMYEAHHHHH....!\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u201c<em>Es el sonido de Nueva York<\/em>\u201d, respond\u00ed cuando el ejecutivo de cuentas me pregunt\u00f3 qu\u00e9 significaba ese t\u00edtulo, en el texto del primer aviso de prensa, de una serie que prepar\u00e9 para AVIANCA. Me mir\u00f3 raro y pidi\u00f3 ver los bocetos mientras hojeaba los dem\u00e1s textos que ten\u00edan tambi\u00e9n titulares extra\u00f1os. Estramb\u00f3ticos, seg\u00fan \u00e9l. Y nos dej\u00f3 seguir.<!--more--><\/p>\n<p style=\"text-align: justify;\">El boceto era un dibujo que V\u00edctor Marcos hizo, resumiendo gr\u00e1ficamente NY en el mejor estilo de los 80, con colores planos y tramas. Pantalones \u201c<em>pata de elefante<\/em>\u201d, corbatas de flores, pelucones, alguna guitarra el\u00e9ctrica, edificios amables pero enormes, un avi\u00f3n gordito que surcaba el cielo, letreros luminosos con bombillas y en general una mezcolanza que solamente pod\u00eda sonar como lo que dec\u00eda el t\u00edtulo.<\/p>\n<p style=\"text-align: justify;\">Presentamos la campa\u00f1a al gerente de la agencia (honestamente no recuerdo los dem\u00e1s avisos, salvo unos m\u00e1s de Bogot\u00e1 y Cartagena) que no entendi\u00f3 bien, pero le pareci\u00f3 algo novedoso. Finalmente, el cliente aprob\u00f3 la campa\u00f1a y se public\u00f3. \u00a1Full color, cuarto de p\u00e1gina en el diario \u201cEl Comercio\u201d!<\/p>\n<p style=\"text-align: justify;\">No tengo una copia del aviso (guard\u00e9 una \u201c<em>pruebas finas<\/em>\u201d impresas en papel couch\u00e9 por muchos a\u00f1os, hasta que se perdieron en alguna mudanza) pero tengo el recuerdo clar\u00edsimo de lo que batallamos V\u00edctor Marcos, director de arte; Jaime Marrou, ejecutivo de la cuenta (a quien convencimos hasta que se puso de nuestro lado) y yo para convencer de algo que parec\u00eda loco, a todos los dem\u00e1s.<\/p>\n<p style=\"text-align: justify;\">Fue una buena experiencia que demostr\u00f3 que las l\u00edneas a\u00e9reas no venden \u201c<em>el viaje en avi\u00f3n<\/em>\u201d sino el destino.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEs el sonido de Nueva York\u201d, respond\u00ed cuando el ejecutivo de cuentas me pregunt\u00f3 qu\u00e9 significaba ese t\u00edtulo, en el texto del primer aviso de prensa, de una serie que prepar\u00e9 para AVIANCA. Me mir\u00f3 raro y pidi\u00f3 ver los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[102,103],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOINNNGGGZZUMMMYEAHHHHH...!: El sonido de Nueva York | IPP<\/title>\n<meta name=\"description\" content=\"El significado proveniente de este t\u00edtulo, es en el texto del primer aviso de prensa, de una serie que prepar\u00e9 para AVIANCA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipp.edu.pe\/blog\/boinnngggzzummmyeahhhhh\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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