{"id":949,"date":"2015-10-01T15:47:17","date_gmt":"2015-10-01T15:47:17","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=949"},"modified":"2015-10-01T15:47:17","modified_gmt":"2015-10-01T15:47:17","slug":"ser-breve","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/ser-breve\/","title":{"rendered":"SER BREVE"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/10\/ser-breve.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-950\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/10\/ser-breve.png\" alt=\"ser-breve\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Lo primero que aprend\u00ed en publicidad es que ten\u00eda que ser breve. Lo que pod\u00eda decir con dos palabras o una imagen, no necesitaba de un farragoso p\u00e1rrafo. Aprend\u00ed a economizar cuando se trataba de comunicar.<\/p>\n<p style=\"text-align: justify;\">Hoy, herramientas como el Twitter han hecho com\u00fan la pr\u00e1ctica, pero por lo general, quienes quieren comunicar algo (y est\u00e1n fuera de la publicidad) se entrampan en explicaciones que confunden m\u00e1s que explican.<!--more--><\/p>\n<p style=\"text-align: justify;\">Las palabras, mientras m\u00e1s abundantes (y huecas), parecen necesitarse para llenar vac\u00edos deplorables o darse importancia.<\/p>\n<p style=\"text-align: justify;\">Lo vemos en todas partes, todo el d\u00eda. Si alguien inventara la profesi\u00f3n de \u201cpodador de palabras\u201d, los que se encargaran de ello tendr\u00edan trabajo continuo&#8230; \u00a1y continuos problemas para podar! No hemos aprendido que lo breve es bueno y si es muy breve es dos veces bueno. Esto es algo que siempre he recalcado a quienes trabajaron conmigo y a mis alumnos. Es lo que he tratado de practicar siempre. Cada vez el ser humano tiene menos cantidad de tiempo y es preferible ir al grano que andarse con circunloquios. Comunicar publicitariamente no significa optar por lo largo, que resulta aburridor, cansino y que finalmente hace que el p\u00fablico quite su atenci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Ser breve y atractivo. Ese es el reto que el publicitario debe cumplir siempre.<\/p>\n<p style=\"text-align: justify;\">Con perd\u00f3n pero en la literatura, prefiero un buen cuento a una novela. Cuesti\u00f3n de gustos, dir\u00e1n; \u201cdeformaci\u00f3n profesional\u201d dir\u00e9 yo, reconociendo que la novela es algo extraordinario.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo primero que aprend\u00ed en publicidad es que ten\u00eda que ser breve. Lo que pod\u00eda decir con dos palabras o una imagen, no necesitaba de un farragoso p\u00e1rrafo. Aprend\u00ed a economizar cuando se trataba de comunicar. Hoy, herramientas como el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SER BREVE | IPP<\/title>\n<meta name=\"description\" content=\"Lo primero que aprend\u00ed en publicidad es que ten\u00eda que ser breve. 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