{"id":960,"date":"2015-10-16T14:54:36","date_gmt":"2015-10-16T14:54:36","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=960"},"modified":"2015-10-16T14:54:36","modified_gmt":"2015-10-16T14:54:36","slug":"letra-o-musica","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/letra-o-musica\/","title":{"rendered":"\u00bfLETRA O M\u00daSICA?"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/10\/LETRA-O-M\u00daSICA.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-961\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/10\/LETRA-O-M\u00daSICA.png\" alt=\"LETRA-O-M\u00daSICA\" width=\"1000\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Cuando se trata de un jingle, \u00bfqu\u00e9 es lo que viene primero, la letra o la m\u00fasica?<\/p>\n<p style=\"text-align: justify;\">Depende de cada creativo. Aquellos que son redactores y est\u00e1n m\u00e1s acostumbrados a manejar palabras, generalmente preferir\u00e1n la letra. Pero muchas veces uno tiene una melod\u00eda en la cabeza (de pronto una conocida) y crea la letra para ella, haciendo que calce lo m\u00e1s perfectamente posible. Claro que si la m\u00fasica es exacta a la original, habr\u00e1 que pagar regal\u00edas por el uso. De otro modo, el tema musical puede servir de \u201cinspiraci\u00f3n\u201d para la letra.<!--more--><\/p>\n<p style=\"text-align: justify;\">Si el creativo es \u00fanicamente m\u00fasico o si el redactor solo es redactor, se necesitan el uno al otro y de la simbiosis de sus trabajos nacer\u00e1 el jingle.<\/p>\n<p style=\"text-align: justify;\">Los buenos jingles son escasos, porque aunque parezcan f\u00e1ciles de elaborar toma tiempo y trabajo lograrlos. Mucho m\u00e1s sencilla se presentan una locuci\u00f3n y m\u00fasica aparte, que el todo.<\/p>\n<p style=\"text-align: justify;\">Un jingle debe ser pegadizo, claro y poder decir en muy pocas palabras, mucho. Muchas veces no reparamos y estamos tarareando uno. Ha logrado penetrar en nuestro cerebro y convertirse en recuerdo. Ha logrado su cometido.<\/p>\n<p style=\"text-align: justify;\">Tal vez sea bueno escuchar m\u00fasica escrita con un fin, generalmente cinematogr\u00e1fico, como la de Ennio Morricone o ver esos dibujos animados antiguos, que se llamaban \u201cMerry Melodies\u201d. No son precisamente jingles, pero podemos \u201cver\u201d cosas, escuchando. En realidad hay muchas formas de \u201calimentarse\u201d creativamente para hacer jingles, pero de lo que se trata es de no estar desnutridos.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando se trata de un jingle, \u00bfqu\u00e9 es lo que viene primero, la letra o la m\u00fasica? Depende de cada creativo. Aquellos que son redactores y est\u00e1n m\u00e1s acostumbrados a manejar palabras, generalmente preferir\u00e1n la letra. Pero muchas veces uno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfLETRA O M\u00daSICA? | IPP<\/title>\n<meta name=\"description\" content=\"Cuando se trata de un jingle, \u00bfqu\u00e9 es lo que viene primero, la letra o la m\u00fasica? Depende de cada creativo. 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