{"id":999,"date":"2015-11-06T22:37:41","date_gmt":"2015-11-06T22:37:41","guid":{"rendered":"http:\/\/blog.ipp.edu.pe\/?p=999"},"modified":"2018-04-26T13:34:22","modified_gmt":"2018-04-26T18:34:22","slug":"tener-razon","status":"publish","type":"post","link":"https:\/\/www.ipp.edu.pe\/blog\/tener-razon\/","title":{"rendered":"TENER RAZ\u00d3N"},"content":{"rendered":"<p><strong><a href=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/11\/TENER-RAZ\u00d3N.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1000\" src=\"http:\/\/blog.ipp.edu.pe\/wp-content\/uploads\/2015\/11\/TENER-RAZ\u00d3N.png\" alt=\"TENER-RAZ\u00d3N\" width=\"1000\" height=\"281\" \/><\/a>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Cuando recuerdo la cara de desconsuelo del redactor que me hab\u00eda mostrado su texto y al que yo le hab\u00eda dicho que no me parec\u00eda que deb\u00eda ser as\u00ed, recuerdo tambi\u00e9n que fue una de las veces que lament\u00e9 tener raz\u00f3n.<!--more--><\/p>\n<p style=\"text-align: justify;\">Lament\u00e9 tenerla, porque \u00e9l se hab\u00eda esforzado por construir un texto que reh\u00edzo muchas veces, escribiendo y escribiendo. Al final, a m\u00ed, quien ten\u00eda que dar su veredicto, no me parec\u00eda y todo el trabajo realizado se iba al agua. Igualmente viene a mi memoria lo que le dije, sobre que agradec\u00eda sus esfuerzos y que me hubiera parecido muy bueno que el texto sirviera, pero no era as\u00ed. Le ped\u00ed disculpas y quedamos en verlo nuevamente despu\u00e9s.<\/p>\n<p style=\"text-align: justify;\">Unos d\u00edas m\u00e1s tarde, cuando lo volvi\u00f3 a presentar, le hice unas correcciones m\u00ednimas y le dije que ahora s\u00ed era lo que se necesitaba, se me qued\u00f3 mirando y me dijo que nunca nadie le hab\u00eda dicho gracias al rechazarle un trabajo.<\/p>\n<p style=\"text-align: justify;\">Ahora, como entonces, pens\u00e9 que es una gran responsabilidad aprobar un texto. Algo que parece tan sencillo, encierra mucho m\u00e1s de lo que aparenta; nuestra decisi\u00f3n, dependiendo de c\u00f3mo la comuniquemos puede producir efectos desastrosos o positivos. Hay que pensar que quien pide la aprobaci\u00f3n de un texto o un boceto al director creativo de una agencia, est\u00e1 present\u00e1ndole a su beb\u00e9 y para ning\u00fan padre hay hijo feo. De all\u00ed la importancia de nuestra actitud para lograr no solamente un mejor trabajo, sino conseguir que este se realice en armon\u00eda.<\/p>\n<p style=\"text-align: justify;\">Es muy f\u00e1cil rechazar algo que no funciona, pero es muy dif\u00edcil hacerlo de manera tal que no hiera la susceptibilidad del creador. Y es que el creativo publicitario no produce tuercas, tornillos o salchichas. Produce piezas \u00fanicas que deben ser analizadas y juzgadas con cuidado. Es parte de \u00e9l lo que est\u00e1 presentando y considera que es lo mejor que puede ofrecer.<\/p>\n<p style=\"text-align: justify;\">Hay que temer mucho tino para decir que no.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Manolo Echegaray.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Cuando recuerdo la cara de desconsuelo del redactor que me hab\u00eda mostrado su texto y al que yo le hab\u00eda dicho que no me parec\u00eda que deb\u00eda ser as\u00ed, recuerdo tambi\u00e9n que fue una de las veces que lament\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TENER RAZ\u00d3N | IPP<\/title>\n<meta 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